Butilirashta Kompaniya Gorna Banya OOD in Soft Drinks (Bulgaria)

May 2014 | 3 pages | ID: B2917D27804EN
Euromonitor International Ltd

Abstracts

Butilirashta Kompaniya Gorna Banya OOD is expected to develop horizontally and enter new product categories in Bulgaria. It has made a step towards differentiation after acquiring the BBB juice brand and entry of other categories within soft drinks is expected. Export will not be a priority in the short-term, as the company will need to focus on fortifying its position and compensating for share loss in the core category of bottled water.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Butilirashta Kompaniya Gorna Banya OOD: Key Facts
Summary 2 Butilirashta Kompaniya Gorna Banya OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Butilirashta Kompaniya Gorna Banya OOD: Competitive Position 2013