Better For You Beverages in Austria

June 2022 | 28 pages | ID: B5CAABF07E3EN
Euromonitor International Ltd

Abstracts

Despite recording fairly strong growth rates in 2020 as a result of the pandemic and the home seclusion trend, better for you beverages continued to experience demand in 2021. This positive performance, driven by BFY reduced sugar beverages, was again mainly linked to the pandemic and subsequent health concerns, as Austrians continued to search for products that they perceived would be beneficial to their overall health and wellbeing or that were at least considered to be less harmful. While thi...

Euromonitor International's Better For You Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BETTER FOR YOU BEVERAGES IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further demand for better for you beverages in 2021, driven by ongoing health consciousness amongst Austrians
Home seclusion maintains focus on reducing caffeine intake
BFY reduced sugar beverages remains most dynamic performer
PROSPECTS AND OPPORTUNITIES
Stable but overall undynamic performance for better for you beverages over forecast period
BFY reduced sugar beverages to remain leading growth driver
Return to busy lifestyles to subdue demand for BFY reduced caffeine beverages
CATEGORY DATA
Table 1 Sales of BFY Beverages by Category: Value 2016-2021
Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources