Alfonzo Rivas & Cía CA in Hot Drinks (Venezuela)

January 2017 | 2 pages | ID: A5727D4110DEN
Euromonitor International Ltd

Abstracts

Alfonzo Rivas & Cia is expected to focus on increasing the promotional support for its flavoured powder drink brand, targeted at middle-income consumers, given the strong competition from lower-price options. The company will face the challenge of maintaining affordable prices and avoiding passing all cost increases onto consumers caused by rapidly changing costs and continuous devaluation of the local currency.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Alfonzo Rivas & Cia CA: Key Facts
Competitive Positioning
  Summary 2 Alfonzo Rivas & Cia CA: Competitive Position 2016