United States Energy Drinks - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2030)
The United States Energy Drinks Market size is estimated at 19.07 billion USD in 2024, and is expected to reach 22.57 billion USD by 2030, growing at a CAGR of 2.84% during the forecast period (2024-2030).
Easy accessibility of traditional energy drinks in novel flavors and ingredient combinations is supporting the market’s growth
Energy drinks rapidly gained popularity among consumers in the United States, especially those from the millennial and Gen Z groups. The growing demand for energy drinks as a potential energy booster to improve physical and cognitive performance has been shaping the market's growth. Additionally, specific clean-label claims, like gluten-free, sugar-free, and organic, are influencing consumers who indulge in sports. As a result, the sales value of energy drinks in the United States registered a growth rate of 5.6% in 2023 compared to 2021.
Traditional energy drinks hold a major market share in the energy drinks market. They are expected to register a growth rate of 8.4% by value from 2024 to 2028. The growth is boosted by the growing availability and easy accessibility of traditional energy drinks in novel flavors and ingredient combinations, wherein these energy drinks are available as a standalone product or in combination with juices or spirits in the form of mocktails and cocktails, respectively. In 2023, more than 35% of consumers in the United States aged 18- 29 years stated that they drink energy drinks regularly.
Within the energy drinks market, the natural/organic segment is witnessing the highest growth in the United States. The segment is projected to register a CAGR of 4.38% by value during 2023-2030. US manufacturers are capitalizing on this trend by introducing lines of natural, naturally caffeinated, and plant-based energy drinks. Notable brands in this space include Reign Storm, Zoa, and Proper Wild.
United States Energy Drinks Market Trends
Growing trend of health-conscious consumers looking for low-calorie beverages fuels the segment sales
Energy drinks claim to increase energy while enhancing mental alertness and physical performance owing to their higher caffeine content. In the US, 85% of the population drank caffeinated beverages every day in 2022.
In recent years, the consumption of energy drinks has been increasing steadily owing to the consumer preference for instant hydration coupled with sugar-free and calorie-free beverages. Considering the worldwide per capita consumption of Energy drinks, the United States of America ranks first by scoring 28.4% of average volume in liters in 2023.
Packaging is one of the extremely important attributes for energy drinks, with 39% of American consumers indicating that the environmental impact of packaging is important to their purchasing decisions in 2023.
The average selling prices of energy drinks are mainly influenced by the rise and fall in raw material prices, including sugar, caffeine, flavors, and other additives. Most energy drinks are expensive, as of 2023, the average cost of an energy drink ranges between USD 2.50-USD 5 for a 16-ounce can.
United States Energy Drinks Industry Overview
The United States Energy Drinks Market is fairly consolidated, with the top five companies occupying 66.30%. The major players in this market are Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH (sorted alphabetically).
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
Easy accessibility of traditional energy drinks in novel flavors and ingredient combinations is supporting the market’s growth
Energy drinks rapidly gained popularity among consumers in the United States, especially those from the millennial and Gen Z groups. The growing demand for energy drinks as a potential energy booster to improve physical and cognitive performance has been shaping the market's growth. Additionally, specific clean-label claims, like gluten-free, sugar-free, and organic, are influencing consumers who indulge in sports. As a result, the sales value of energy drinks in the United States registered a growth rate of 5.6% in 2023 compared to 2021.
Traditional energy drinks hold a major market share in the energy drinks market. They are expected to register a growth rate of 8.4% by value from 2024 to 2028. The growth is boosted by the growing availability and easy accessibility of traditional energy drinks in novel flavors and ingredient combinations, wherein these energy drinks are available as a standalone product or in combination with juices or spirits in the form of mocktails and cocktails, respectively. In 2023, more than 35% of consumers in the United States aged 18- 29 years stated that they drink energy drinks regularly.
Within the energy drinks market, the natural/organic segment is witnessing the highest growth in the United States. The segment is projected to register a CAGR of 4.38% by value during 2023-2030. US manufacturers are capitalizing on this trend by introducing lines of natural, naturally caffeinated, and plant-based energy drinks. Notable brands in this space include Reign Storm, Zoa, and Proper Wild.
United States Energy Drinks Market Trends
Growing trend of health-conscious consumers looking for low-calorie beverages fuels the segment sales
Energy drinks claim to increase energy while enhancing mental alertness and physical performance owing to their higher caffeine content. In the US, 85% of the population drank caffeinated beverages every day in 2022.
In recent years, the consumption of energy drinks has been increasing steadily owing to the consumer preference for instant hydration coupled with sugar-free and calorie-free beverages. Considering the worldwide per capita consumption of Energy drinks, the United States of America ranks first by scoring 28.4% of average volume in liters in 2023.
Packaging is one of the extremely important attributes for energy drinks, with 39% of American consumers indicating that the environmental impact of packaging is important to their purchasing decisions in 2023.
The average selling prices of energy drinks are mainly influenced by the rise and fall in raw material prices, including sugar, caffeine, flavors, and other additives. Most energy drinks are expensive, as of 2023, the average cost of an energy drink ranges between USD 2.50-USD 5 for a 16-ounce can.
United States Energy Drinks Industry Overview
The United States Energy Drinks Market is fairly consolidated, with the top five companies occupying 66.30%. The major players in this market are Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH (sorted alphabetically).
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 EXECUTIVE SUMMARY & KEY FINDINGS
2 REPORT OFFERS
3 INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study?
3.3 Research Methodology
4 KEY INDUSTRY TRENDS
4.1 Consumer Buying Behaviour
4.2 Innovations
4.3 Brand Share Analysis
4.4 Regulatory Framework
5 MARKET SEGMENTATION (INCLUDES MARKET SIZE IN VALUE IN USD AND VOLUME, FORECASTS UP TO 2030 AND ANALYSIS OF GROWTH PROSPECTS)
5.1 Soft Drink Type
5.1.1 Energy Shots
5.1.2 Natural/Organic Energy Drinks
5.1.3 Sugar-free or Low-calories Energy Drinks
5.1.4 Traditional Energy Drinks
5.1.5 Other Energy Drinks
5.2 Packaging Type
5.2.1 Glass Bottles
5.2.2 Metal Can
5.2.3 PET Bottles
5.3 Distribution Channel
5.3.1 Off-trade
5.3.1.1 Convenience Stores
5.3.1.2 Online Retail
5.3.1.3 Supermarket/Hypermarket
5.3.1.4 Others
5.3.2 On-trade
6 COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 Congo Brands
6.4.2 DAS Labs LLC
6.4.3 Living Essentials, LLC
6.4.4 Monster Beverage Corporation
6.4.5 N.V.E. Pharmaceuticals
6.4.6 PepsiCo, Inc.
6.4.7 Red Bull GmbH
6.4.8 Seven & I Holdings Co., Ltd.
6.4.9 The Coca-Cola Company
6.4.10 Woodbolt Distribution, LLC
6.4.11 Zevia LLC
7 KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8 APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter’s Five Forces Framework
8.1.3 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
2 REPORT OFFERS
3 INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study?
3.3 Research Methodology
4 KEY INDUSTRY TRENDS
4.1 Consumer Buying Behaviour
4.2 Innovations
4.3 Brand Share Analysis
4.4 Regulatory Framework
5 MARKET SEGMENTATION (INCLUDES MARKET SIZE IN VALUE IN USD AND VOLUME, FORECASTS UP TO 2030 AND ANALYSIS OF GROWTH PROSPECTS)
5.1 Soft Drink Type
5.1.1 Energy Shots
5.1.2 Natural/Organic Energy Drinks
5.1.3 Sugar-free or Low-calories Energy Drinks
5.1.4 Traditional Energy Drinks
5.1.5 Other Energy Drinks
5.2 Packaging Type
5.2.1 Glass Bottles
5.2.2 Metal Can
5.2.3 PET Bottles
5.3 Distribution Channel
5.3.1 Off-trade
5.3.1.1 Convenience Stores
5.3.1.2 Online Retail
5.3.1.3 Supermarket/Hypermarket
5.3.1.4 Others
5.3.2 On-trade
6 COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 Congo Brands
6.4.2 DAS Labs LLC
6.4.3 Living Essentials, LLC
6.4.4 Monster Beverage Corporation
6.4.5 N.V.E. Pharmaceuticals
6.4.6 PepsiCo, Inc.
6.4.7 Red Bull GmbH
6.4.8 Seven & I Holdings Co., Ltd.
6.4.9 The Coca-Cola Company
6.4.10 Woodbolt Distribution, LLC
6.4.11 Zevia LLC
7 KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8 APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter’s Five Forces Framework
8.1.3 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
