Grassfed Lamb Market, Global Outlook and Forecast 2022-2028

July 2024 | 76 pages | ID: G3159AD79B91EN
Market Monitor Global

Abstracts

Grass Fed Lambs are raised by the “old ranching methods,” feeding them food that is as close as possible to their native diets. No corn, feed grains, animal or industrial feed by-products are used to finish the lambs.

This report contains market size and forecasts of Grassfed Lamb in global, including the following market information:

Global Grassfed Lamb Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Grassfed Lamb Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Grassfed Lamb companies in 2021 (%)

The global Grassfed Lamb market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Rack of Lamb Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Grassfed Lamb include JH Grass Fed, Australian Agriculture Company, Blue Rooster Farm, Omaha Steaks, Perdue Premium Meat and Thomas Food International, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Grassfed Lamb manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Grassfed Lamb Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Grassfed Lamb Market Segment Percentages, by Type, 2021 (%)

• Rack of Lamb
• Organ Meats
• Other

Global Grassfed Lamb Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Grassfed Lamb Market Segment Percentages, by Application, 2021 (%)

• Direct Sales
• Retail Sales

Global Grassfed Lamb Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Grassfed Lamb Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Grassfed Lamb revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Grassfed Lamb revenues share in global market, 2021 (%)

Key companies Grassfed Lamb sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Grassfed Lamb sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• JH Grass Fed
• Australian Agriculture Company
• Blue Rooster Farm
• Omaha Steaks
• Perdue Premium Meat
• Thomas Food International

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Grassfed Lamb Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Grassfed Lamb Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL GRASSFED LAMB OVERALL MARKET SIZE

2.1 Global Grassfed Lamb Market Size: 2021 VS 2028
2.2 Global Grassfed Lamb Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Grassfed Lamb Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Grassfed Lamb Players in Global Market
3.2 Top Global Grassfed Lamb Companies Ranked by Revenue
3.3 Global Grassfed Lamb Revenue by Companies
3.4 Global Grassfed Lamb Sales by Companies
3.5 Global Grassfed Lamb Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Grassfed Lamb Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Grassfed Lamb Product Type
3.8 Tier 1, Tier 2 and Tier 3 Grassfed Lamb Players in Global Market
  3.8.1 List of Global Tier 1 Grassfed Lamb Companies
  3.8.2 List of Global Tier 2 and Tier 3 Grassfed Lamb Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Grassfed Lamb Market Size Markets, 2021 & 2028
  4.1.2 Rack of Lamb
  4.1.3 Organ Meats
  4.1.4 Other
4.2 By Type - Global Grassfed Lamb Revenue & Forecasts
  4.2.1 By Type - Global Grassfed Lamb Revenue, 2017-2022
  4.2.2 By Type - Global Grassfed Lamb Revenue, 2023-2028
  4.2.3 By Type - Global Grassfed Lamb Revenue Market Share, 2017-2028
4.3 By Type - Global Grassfed Lamb Sales & Forecasts
  4.3.1 By Type - Global Grassfed Lamb Sales, 2017-2022
  4.3.2 By Type - Global Grassfed Lamb Sales, 2023-2028
  4.3.3 By Type - Global Grassfed Lamb Sales Market Share, 2017-2028
4.4 By Type - Global Grassfed Lamb Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Grassfed Lamb Market Size, 2021 & 2028
  5.1.2 Direct Sales
  5.1.3 Retail Sales
5.2 By Application - Global Grassfed Lamb Revenue & Forecasts
  5.2.1 By Application - Global Grassfed Lamb Revenue, 2017-2022
  5.2.2 By Application - Global Grassfed Lamb Revenue, 2023-2028
  5.2.3 By Application - Global Grassfed Lamb Revenue Market Share, 2017-2028
5.3 By Application - Global Grassfed Lamb Sales & Forecasts
  5.3.1 By Application - Global Grassfed Lamb Sales, 2017-2022
  5.3.2 By Application - Global Grassfed Lamb Sales, 2023-2028
  5.3.3 By Application - Global Grassfed Lamb Sales Market Share, 2017-2028
5.4 By Application - Global Grassfed Lamb Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Grassfed Lamb Market Size, 2021 & 2028
6.2 By Region - Global Grassfed Lamb Revenue & Forecasts
  6.2.1 By Region - Global Grassfed Lamb Revenue, 2017-2022
  6.2.2 By Region - Global Grassfed Lamb Revenue, 2023-2028
  6.2.3 By Region - Global Grassfed Lamb Revenue Market Share, 2017-2028
6.3 By Region - Global Grassfed Lamb Sales & Forecasts
  6.3.1 By Region - Global Grassfed Lamb Sales, 2017-2022
  6.3.2 By Region - Global Grassfed Lamb Sales, 2023-2028
  6.3.3 By Region - Global Grassfed Lamb Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Grassfed Lamb Revenue, 2017-2028
  6.4.2 By Country - North America Grassfed Lamb Sales, 2017-2028
  6.4.3 US Grassfed Lamb Market Size, 2017-2028
  6.4.4 Canada Grassfed Lamb Market Size, 2017-2028
  6.4.5 Mexico Grassfed Lamb Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Grassfed Lamb Revenue, 2017-2028
  6.5.2 By Country - Europe Grassfed Lamb Sales, 2017-2028
  6.5.3 Germany Grassfed Lamb Market Size, 2017-2028
  6.5.4 France Grassfed Lamb Market Size, 2017-2028
  6.5.5 U.K. Grassfed Lamb Market Size, 2017-2028
  6.5.6 Italy Grassfed Lamb Market Size, 2017-2028
  6.5.7 Russia Grassfed Lamb Market Size, 2017-2028
  6.5.8 Nordic Countries Grassfed Lamb Market Size, 2017-2028
  6.5.9 Benelux Grassfed Lamb Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Grassfed Lamb Revenue, 2017-2028
  6.6.2 By Region - Asia Grassfed Lamb Sales, 2017-2028
  6.6.3 China Grassfed Lamb Market Size, 2017-2028
  6.6.4 Japan Grassfed Lamb Market Size, 2017-2028
  6.6.5 South Korea Grassfed Lamb Market Size, 2017-2028
  6.6.6 Southeast Asia Grassfed Lamb Market Size, 2017-2028
  6.6.7 India Grassfed Lamb Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Grassfed Lamb Revenue, 2017-2028
  6.7.2 By Country - South America Grassfed Lamb Sales, 2017-2028
  6.7.3 Brazil Grassfed Lamb Market Size, 2017-2028
  6.7.4 Argentina Grassfed Lamb Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Grassfed Lamb Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Grassfed Lamb Sales, 2017-2028
  6.8.3 Turkey Grassfed Lamb Market Size, 2017-2028
  6.8.4 Israel Grassfed Lamb Market Size, 2017-2028
  6.8.5 Saudi Arabia Grassfed Lamb Market Size, 2017-2028
  6.8.6 UAE Grassfed Lamb Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 JH Grass Fed
  7.1.1 JH Grass Fed Corporate Summary
  7.1.2 JH Grass Fed Business Overview
  7.1.3 JH Grass Fed Grassfed Lamb Major Product Offerings
  7.1.4 JH Grass Fed Grassfed Lamb Sales and Revenue in Global (2017-2022)
  7.1.5 JH Grass Fed Key News
7.2 Australian Agriculture Company
  7.2.1 Australian Agriculture Company Corporate Summary
  7.2.2 Australian Agriculture Company Business Overview
  7.2.3 Australian Agriculture Company Grassfed Lamb Major Product Offerings
  7.2.4 Australian Agriculture Company Grassfed Lamb Sales and Revenue in Global (2017-2022)
  7.2.5 Australian Agriculture Company Key News
7.3 Blue Rooster Farm
  7.3.1 Blue Rooster Farm Corporate Summary
  7.3.2 Blue Rooster Farm Business Overview
  7.3.3 Blue Rooster Farm Grassfed Lamb Major Product Offerings
  7.3.4 Blue Rooster Farm Grassfed Lamb Sales and Revenue in Global (2017-2022)
  7.3.5 Blue Rooster Farm Key News
7.4 Omaha Steaks
  7.4.1 Omaha Steaks Corporate Summary
  7.4.2 Omaha Steaks Business Overview
  7.4.3 Omaha Steaks Grassfed Lamb Major Product Offerings
  7.4.4 Omaha Steaks Grassfed Lamb Sales and Revenue in Global (2017-2022)
  7.4.5 Omaha Steaks Key News
7.5 Perdue Premium Meat
  7.5.1 Perdue Premium Meat Corporate Summary
  7.5.2 Perdue Premium Meat Business Overview
  7.5.3 Perdue Premium Meat Grassfed Lamb Major Product Offerings
  7.5.4 Perdue Premium Meat Grassfed Lamb Sales and Revenue in Global (2017-2022)
  7.5.5 Perdue Premium Meat Key News
7.6 Thomas Food International
  7.6.1 Thomas Food International Corporate Summary
  7.6.2 Thomas Food International Business Overview
  7.6.3 Thomas Food International Grassfed Lamb Major Product Offerings
  7.6.4 Thomas Food International Grassfed Lamb Sales and Revenue in Global (2017-2022)
  7.6.5 Thomas Food International Key News

8 GLOBAL GRASSFED LAMB PRODUCTION CAPACITY, ANALYSIS

8.1 Global Grassfed Lamb Production Capacity, 2017-2028
8.2 Grassfed Lamb Production Capacity of Key Manufacturers in Global Market
8.3 Global Grassfed Lamb Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 GRASSFED LAMB SUPPLY CHAIN ANALYSIS

10.1 Grassfed Lamb Industry Value Chain
10.2 Grassfed Lamb Upstream Market
10.3 Grassfed Lamb Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Grassfed Lamb Distributors and Sales Agents in Global

11 CONCLUSION


12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Grassfed Lamb in Global Market
Table 2. Top Grassfed Lamb Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Grassfed Lamb Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Grassfed Lamb Revenue Share by Companies, 2017-2022
Table 5. Global Grassfed Lamb Sales by Companies, (K Units), 2017-2022
Table 6. Global Grassfed Lamb Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Grassfed Lamb Price (2017-2022) & (US$/Unit)
Table 8. Global Manufacturers Grassfed Lamb Product Type
Table 9. List of Global Tier 1 Grassfed Lamb Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Grassfed Lamb Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Grassfed Lamb Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Grassfed Lamb Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Grassfed Lamb Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Grassfed Lamb Sales (K Units), 2017-2022
Table 15. By Type - Global Grassfed Lamb Sales (K Units), 2023-2028
Table 16. By Application – Global Grassfed Lamb Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Grassfed Lamb Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Grassfed Lamb Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Grassfed Lamb Sales (K Units), 2017-2022
Table 20. By Application - Global Grassfed Lamb Sales (K Units), 2023-2028
Table 21. By Region – Global Grassfed Lamb Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Grassfed Lamb Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Grassfed Lamb Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Grassfed Lamb Sales (K Units), 2017-2022
Table 25. By Region - Global Grassfed Lamb Sales (K Units), 2023-2028
Table 26. By Country - North America Grassfed Lamb Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Grassfed Lamb Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Grassfed Lamb Sales, (K Units), 2017-2022
Table 29. By Country - North America Grassfed Lamb Sales, (K Units), 2023-2028
Table 30. By Country - Europe Grassfed Lamb Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Grassfed Lamb Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Grassfed Lamb Sales, (K Units), 2017-2022
Table 33. By Country - Europe Grassfed Lamb Sales, (K Units), 2023-2028
Table 34. By Region - Asia Grassfed Lamb Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Grassfed Lamb Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Grassfed Lamb Sales, (K Units), 2017-2022
Table 37. By Region - Asia Grassfed Lamb Sales, (K Units), 2023-2028
Table 38. By Country - South America Grassfed Lamb Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Grassfed Lamb Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Grassfed Lamb Sales, (K Units), 2017-2022
Table 41. By Country - South America Grassfed Lamb Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Grassfed Lamb Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Grassfed Lamb Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Grassfed Lamb Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Grassfed Lamb Sales, (K Units), 2023-2028
Table 46. JH Grass Fed Corporate Summary
Table 47. JH Grass Fed Grassfed Lamb Product Offerings
Table 48. JH Grass Fed Grassfed Lamb Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 49. Australian Agriculture Company Corporate Summary
Table 50. Australian Agriculture Company Grassfed Lamb Product Offerings
Table 51. Australian Agriculture Company Grassfed Lamb Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 52. Blue Rooster Farm Corporate Summary
Table 53. Blue Rooster Farm Grassfed Lamb Product Offerings
Table 54. Blue Rooster Farm Grassfed Lamb Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 55. Omaha Steaks Corporate Summary
Table 56. Omaha Steaks Grassfed Lamb Product Offerings
Table 57. Omaha Steaks Grassfed Lamb Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 58. Perdue Premium Meat Corporate Summary
Table 59. Perdue Premium Meat Grassfed Lamb Product Offerings
Table 60. Perdue Premium Meat Grassfed Lamb Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 61. Thomas Food International Corporate Summary
Table 62. Thomas Food International Grassfed Lamb Product Offerings
Table 63. Thomas Food International Grassfed Lamb Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 64. Grassfed Lamb Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 65. Global Grassfed Lamb Capacity Market Share of Key Manufacturers, 2020-2022
Table 66. Global Grassfed Lamb Production by Region, 2017-2022 (K Units)
Table 67. Global Grassfed Lamb Production by Region, 2023-2028 (K Units)
Table 68. Grassfed Lamb Market Opportunities & Trends in Global Market
Table 69. Grassfed Lamb Market Drivers in Global Market
Table 70. Grassfed Lamb Market Restraints in Global Market
Table 71. Grassfed Lamb Raw Materials
Table 72. Grassfed Lamb Raw Materials Suppliers in Global Market
Table 73. Typical Grassfed Lamb Downstream
Table 74. Grassfed Lamb Downstream Clients in Global Market
Table 75. Grassfed Lamb Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Grassfed Lamb Segment by Type
Figure 2. Grassfed Lamb Segment by Application
Figure 3. Global Grassfed Lamb Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Grassfed Lamb Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Grassfed Lamb Revenue, 2017-2028 (US$, Mn)
Figure 7. Grassfed Lamb Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Grassfed Lamb Revenue in 2021
Figure 9. By Type - Global Grassfed Lamb Sales Market Share, 2017-2028
Figure 10. By Type - Global Grassfed Lamb Revenue Market Share, 2017-2028
Figure 11. By Type - Global Grassfed Lamb Price (US$/Unit), 2017-2028
Figure 12. By Application - Global Grassfed Lamb Sales Market Share, 2017-2028
Figure 13. By Application - Global Grassfed Lamb Revenue Market Share, 2017-2028
Figure 14. By Application - Global Grassfed Lamb Price (US$/Unit), 2017-2028
Figure 15. By Region - Global Grassfed Lamb Sales Market Share, 2017-2028
Figure 16. By Region - Global Grassfed Lamb Revenue Market Share, 2017-2028
Figure 17. By Country - North America Grassfed Lamb Revenue Market Share, 2017-2028
Figure 18. By Country - North America Grassfed Lamb Sales Market Share, 2017-2028
Figure 19. US Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Grassfed Lamb Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Grassfed Lamb Sales Market Share, 2017-2028
Figure 24. Germany Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 25. France Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Grassfed Lamb Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Grassfed Lamb Sales Market Share, 2017-2028
Figure 33. China Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 37. India Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Grassfed Lamb Revenue Market Share, 2017-2028
Figure 39. By Country - South America Grassfed Lamb Sales Market Share, 2017-2028
Figure 40. Brazil Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Grassfed Lamb Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Grassfed Lamb Sales Market Share, 2017-2028
Figure 44. Turkey Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Grassfed Lamb Revenue, (US$, Mn), 2017-2028
Figure 48. Global Grassfed Lamb Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Grassfed Lamb by Region, 2021 VS 2028
Figure 50. Grassfed Lamb Industry Value Chain
Figure 51. Marketing Channels