Global Cold Brew Tea Market Research Report 2024(Status and Outlook)

December 2024 | 149 pages | ID: GAF7956C2B58EN
Bosson Research

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Report Overview

Cold brew tea is a type of tea that is brewed with cold water over an extended period, typically 12-24 hours, resulting in a smoother, less bitter taste compared to traditional hot-brewed tea. This method of preparation has gained popularity due to its perceived health benefits, unique flavor profile, and convenience.

The current market size for cold brew tea in 2023 is estimated at approximately $150 million. The market is projected to grow at a compound annual growth rate (CAGR) of 10.75% from 2024 to 2032, reaching a value of $290 million by the end of the forecast period. This growth can be attributed to increasing consumer awareness of health benefits associated with tea consumption, changing taste preferences, and the growing trend towards ready-to-drink beverages.

Several key growth drivers are fueling the expansion of the cold brew tea market. Firstly, the rising demand for natural and organic beverages is driving consumers towards healthier alternatives like cold brew tea. Additionally, the increasing popularity of specialty tea blends and unique flavor combinations is attracting a wider consumer base. Moreover, the convenience of ready-to-drink cold brew tea products appeals to busy, on-the-go consumers seeking refreshing beverages.

One prominent trend in the cold brew tea market is the proliferation of innovative flavors and blends. Companies are introducing exotic fruit-infused teas, herbal blends, and floral notes to cater to diverse consumer preferences. This trend is driven by the growing demand for unique and premium tea experiences, especially among millennials and Gen Z consumers.

Another significant trend is the expansion of distribution channels for cold brew tea. In addition to traditional retail outlets, cold brew tea is increasingly being sold through e-commerce platforms, specialty tea shops, and cafes. This omnichannel approach allows brands to reach a wider audience and capitalize on the growing trend of online shopping.

Regionally, leading markets for cold brew tea include North America, Europe, and Asia Pacific. North America dominates the market due to the strong presence of established tea brands, a growing health-conscious population, and a preference for innovative beverages. In Europe, the market is driven by the popularity of tea culture and the demand for premium, artisanal tea products. Asia Pacific, particularly countries like Japan and China, is witnessing significant growth due to the rich tea heritage and increasing adoption of Western tea trends.

Despite the positive outlook, the cold brew tea market faces challenges such as intense competition from other ready-to-drink beverages, fluctuating raw material prices, and the need for effective marketing strategies to educate consumers about the benefits of cold brew tea. Overcoming these challenges will require companies to focus on product differentiation, sustainable sourcing practices, and targeted marketing campaigns to drive consumer engagement and loyalty.

This report provides a deep insight into the global Cold Brew Tea market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Cold Brew Tea Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Cold Brew Tea market in any manner.

Global Cold Brew Tea Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Red Blossom Tea

Evy Tea

Cooper Tea Company

Lock Cha

Tea Chвteau

Borntea

Whittard of Chelsea

Unilever

Tй Company Tea

Arbor Teas

Kuang Chuan Dairy

JIN-DA

Market Segmentation (by Type)

In Bottle

Tea Bags

Market Segmentation (by Application)

Home

Restaurants

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Cold Brew Tea Market
  • Overview of the regional outlook of the Cold Brew Tea Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Cold Brew Tea Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.
1 RESEARCH METHODOLOGY AND STATISTICAL SCOPE

1.1 Market Definition and Statistical Scope of Cold Brew Tea
1.2 Key Market Segments
  1.2.1 Cold Brew Tea Segment by Type
  1.2.2 Cold Brew Tea Segment by Application
1.3 Methodology & Sources of Information
  1.3.1 Research Methodology
  1.3.2 Research Process
  1.3.3 Market Breakdown and Data Triangulation
  1.3.4 Base Year
  1.3.5 Report Assumptions & Caveats

2 COLD BREW TEA MARKET OVERVIEW

2.1 Global Market Overview
  2.1.1 Global Cold Brew Tea Market Size (M USD) Estimates and Forecasts (2019-2032)
  2.1.2 Global Cold Brew Tea Sales Estimates and Forecasts (2019-2032)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
2.4 Macroeconomic Analysis

3 COLD BREW TEA MARKET COMPETITIVE LANDSCAPE

3.1 Global Cold Brew Tea Sales by Manufacturers (2019-2024)
3.2 Global Cold Brew Tea Revenue Market Share by Manufacturers (2019-2024)
3.3 Cold Brew Tea Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Global Cold Brew Tea Average Price by Manufacturers (2019-2024)
3.5 Manufacturers Cold Brew Tea Sales Sites, Area Served, Product Type
3.6 Cold Brew Tea Market Competitive Situation and Trends
  3.6.1 Cold Brew Tea Market Concentration Rate
  3.6.2 Global 5 and 10 Largest Cold Brew Tea Players Market Share by Revenue
  3.6.3 Mergers & Acquisitions, Expansion

4 COLD BREW TEA INDUSTRY CHAIN ANALYSIS

4.1 Cold Brew Tea Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis

5 THE DEVELOPMENT AND DYNAMICS OF COLD BREW TEA MARKET

5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
  5.5.1 New Product Developments
  5.5.2 Mergers & Acquisitions
  5.5.3 Expansions
  5.5.4 Collaboration/Supply Contracts
5.6 Industry Policies

6 COLD BREW TEA MARKET SEGMENTATION BY TYPE

6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Cold Brew Tea Sales Market Share by Type (2019-2024)
6.3 Global Cold Brew Tea Market Size Market Share by Type (2019-2024)
6.4 Global Cold Brew Tea Price by Type (2019-2024)

7 COLD BREW TEA MARKET SEGMENTATION BY APPLICATION

7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Cold Brew Tea Market Sales by Application (2019-2024)
7.3 Global Cold Brew Tea Market Size (M USD) by Application (2019-2024)
7.4 Global Cold Brew Tea Sales Growth Rate by Application (2019-2024)

8 COLD BREW TEA MARKET SALES BY REGION

8.1 Global Cold Brew Tea Sales by Region
  8.1.1 Global Cold Brew Tea Sales by Region
  8.1.2 Global Cold Brew Tea Sales Market Share by Region
8.2 Global Cold Brew Tea Market Size by Region
  8.2.1 Global Cold Brew Tea Market Size by Region
  8.2.2 Global Cold Brew Tea Market Size Market Share by Region
8.3 North America
  8.3.1 North America Cold Brew Tea Sales by Country
  8.3.2 North America Cold Brew Tea Market Size by Country
  8.3.3 U.S. Market Overview
  8.3.4 Canada Market Overview
  8.3.5 Mexico Market Overview
8.4 Europe
  8.4.1 Europe Cold Brew Tea Sales by Country
  8.4.2 Europe Cold Brew Tea Market Size by Country
  8.4.3 Germany Market Overview
  8.4.4 France Market Overview
  8.4.5 U.K. Market Overview
  8.4.6 Italy Market Overview
  8.4.7 Russia Market Overview
8.5 Asia Pacific
  8.5.1 Asia Pacific Cold Brew Tea Sales by Region
  8.5.2 China
  8.5.3 Japan
  8.5.4 South Korea
  8.5.5 India
  8.5.6 Southeast Asia
8.6 Asia Pacific
  8.6.1 Asia Pacific Cold Brew Tea Market Size by Region
  8.6.2 Asia Pacific Cold Brew Tea Market Size by Region
  8.6.3 China
  8.6.4 Japan
  8.6.5 South Korea
  8.6.6 India
  8.6.7 Southeast Asia
8.7 South America
  8.7.1 South America Cold Brew Tea Sales by Country
  8.7.2 South America Cold Brew Tea Market Size by Country
  8.7.3 Brazil
  8.7.4 Argentina
  8.7.5 Columbia
8.8 Middle East and Africa
  8.8.1 Middle East and Africa Cold Brew Tea Sales by Region
  8.8.2 Middle East and Africa Cold Brew Tea Market Size by Region
  8.8.3 Saudi Arabia
  8.8.4 UAE
  8.8.5 Egypt
  8.8.6 Nigeria
  8.8.7 South Africa

9 COLD BREW TEA MARKET PRODUCTION BY REGION

9.1 Global Production of Cold Brew Tea by Region (2019-2024)
9.2 Global Cold Brew Tea Revenue Market Share by Region (2019-2024)
9.3 Global Cold Brew Tea Production, Revenue, Price and Gross Margin (2019-2024)
9.4 North America Cold Brew Tea Production
  9.4.1 North America Cold Brew Tea Production Growth Rate (2019-2024)
  9.4.2 North America Cold Brew Tea Production, Revenue, Price and Gross Margin (2019-2024)
9.5 Europe Cold Brew Tea Production
  9.5.1 Europe Cold Brew Tea Production Growth Rate (2019-2024)
  9.5.2 Europe Cold Brew Tea Production, Revenue, Price and Gross Margin (2019-2024)
9.6 Japan Cold Brew Tea Production (2019-2024)
  9.6.1 Japan Cold Brew Tea Production Growth Rate (2019-2024)
  9.6.2 Japan Cold Brew Tea Production, Revenue, Price and Gross Margin (2019-2024)
9.7 China Cold Brew Tea Production (2019-2024)
  9.7.1 China Cold Brew Tea Production Growth Rate (2019-2024)
  9.7.2 China Cold Brew Tea Production, Revenue, Price and Gross Margin (2019-2024)

10 KEY COMPANIES PROFILE

10.1 Red Blossom Tea
  10.1.1 Red Blossom Tea Cold Brew Tea Basic Information
  10.1.2 Red Blossom Tea Cold Brew Tea Product Overview
  10.1.3 Red Blossom Tea Cold Brew Tea Product Market Performance
  10.1.4 Red Blossom Tea Business Overview
  10.1.5 Red Blossom Tea Cold Brew Tea SWOT Analysis
  10.1.6 Red Blossom Tea Recent Developments
10.2 Evy Tea
  10.2.1 Evy Tea Cold Brew Tea Basic Information
  10.2.2 Evy Tea Cold Brew Tea Product Overview
  10.2.3 Evy Tea Cold Brew Tea Product Market Performance
  10.2.4 Evy Tea Business Overview
  10.2.5 Evy Tea Cold Brew Tea SWOT Analysis
  10.2.6 Evy Tea Recent Developments
10.3 Cooper Tea Company
  10.3.1 Cooper Tea Company Cold Brew Tea Basic Information
  10.3.2 Cooper Tea Company Cold Brew Tea Product Overview
  10.3.3 Cooper Tea Company Cold Brew Tea Product Market Performance
  10.3.4 Cooper Tea Company Cold Brew Tea SWOT Analysis
  10.3.5 Cooper Tea Company Business Overview
  10.3.6 Cooper Tea Company Recent Developments
10.4 Lock Cha
  10.4.1 Lock Cha Cold Brew Tea Basic Information
  10.4.2 Lock Cha Cold Brew Tea Product Overview
  10.4.3 Lock Cha Cold Brew Tea Product Market Performance
  10.4.4 Lock Cha Business Overview
  10.4.5 Lock Cha Recent Developments
10.5 Tea Chвteau
  10.5.1 Tea Chвteau Cold Brew Tea Basic Information
  10.5.2 Tea Chвteau Cold Brew Tea Product Overview
  10.5.3 Tea Chвteau Cold Brew Tea Product Market Performance
  10.5.4 Tea Chвteau Business Overview
  10.5.5 Tea Chвteau Recent Developments
10.6 Borntea
  10.6.1 Borntea Cold Brew Tea Basic Information
  10.6.2 Borntea Cold Brew Tea Product Overview
  10.6.3 Borntea Cold Brew Tea Product Market Performance
  10.6.4 Borntea Business Overview
  10.6.5 Borntea Recent Developments
10.7 Whittard of Chelsea
  10.7.1 Whittard of Chelsea Cold Brew Tea Basic Information
  10.7.2 Whittard of Chelsea Cold Brew Tea Product Overview
  10.7.3 Whittard of Chelsea Cold Brew Tea Product Market Performance
  10.7.4 Whittard of Chelsea Business Overview
  10.7.5 Whittard of Chelsea Recent Developments
10.8 Unilever
  10.8.1 Unilever Cold Brew Tea Basic Information
  10.8.2 Unilever Cold Brew Tea Product Overview
  10.8.3 Unilever Cold Brew Tea Product Market Performance
  10.8.4 Unilever Business Overview
  10.8.5 Unilever Recent Developments
10.9 Tй Company Tea
  10.9.1 Tй Company Tea Cold Brew Tea Basic Information
  10.9.2 Tй Company Tea Cold Brew Tea Product Overview
  10.9.3 Tй Company Tea Cold Brew Tea Product Market Performance
  10.9.4 Tй Company Tea Business Overview
  10.9.5 Tй Company Tea Recent Developments
10.10 Arbor Teas
  10.10.1 Arbor Teas Cold Brew Tea Basic Information
  10.10.2 Arbor Teas Cold Brew Tea Product Overview
  10.10.3 Arbor Teas Cold Brew Tea Product Market Performance
  10.10.4 Arbor Teas Business Overview
  10.10.5 Arbor Teas Recent Developments
10.11 Kuang Chuan Dairy
  10.11.1 Kuang Chuan Dairy Cold Brew Tea Basic Information
  10.11.2 Kuang Chuan Dairy Cold Brew Tea Product Overview
  10.11.3 Kuang Chuan Dairy Cold Brew Tea Product Market Performance
  10.11.4 Kuang Chuan Dairy Business Overview
  10.11.5 Kuang Chuan Dairy Recent Developments
10.12 JIN-DA
  10.12.1 JIN-DA Cold Brew Tea Basic Information
  10.12.2 JIN-DA Cold Brew Tea Product Overview
  10.12.3 JIN-DA Cold Brew Tea Product Market Performance
  10.12.4 JIN-DA Business Overview
  10.12.5 JIN-DA Recent Developments

11 COLD BREW TEA MARKET FORECAST BY REGION

11.1 Global Cold Brew Tea Market Size Forecast
11.2 Global Cold Brew Tea Market Forecast by Region
  11.2.1 North America Market Size Forecast by Country
  11.2.2 Europe Cold Brew Tea Market Size Forecast by Country
  11.2.3 Asia Pacific Cold Brew Tea Market Size Forecast by Region
  11.2.4 South America Cold Brew Tea Market Size Forecast by Country
  11.2.5 Middle East and Africa Forecasted Sales of Cold Brew Tea by Country

12 FORECAST MARKET BY TYPE AND BY APPLICATION (2025-2032)

12.1 Global Cold Brew Tea Market Forecast by Type (2025-2032)
  12.1.1 Global Forecasted Sales of Cold Brew Tea by Type (2025-2032)
  12.1.2 Global Cold Brew Tea Market Size Forecast by Type (2025-2032)
  12.1.3 Global Forecasted Price of Cold Brew Tea by Type (2025-2032)
12.2 Global Cold Brew Tea Market Forecast by Application (2025-2032)
  12.2.1 Global Cold Brew Tea Sales (K MT) Forecast by Application
  12.2.2 Global Cold Brew Tea Market Size (M USD) Forecast by Application (2025-2032)

13 CONCLUSION AND KEY FINDINGS


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