Functional Soda Market, Global Outlook and Forecast 2022-2028

July 2022 | 73 pages | ID: FD086DF17794EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Functional Soda in global, including the following market information:

Global Functional Soda Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Functional Soda Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Functional Soda companies in 2021 (%)

The global Functional Soda market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Flavoured Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Functional Soda include PepsiCo, Danone, Hankow Erchang, Coca Cola, Mengniu, Tongyi, Wahaha, Aventure AB and Aprch Beverage and etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Functional Soda manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Functional Soda Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Functional Soda Market Segment Percentages, by Type, 2021 (%)

• Flavoured
• Non-flavoured

Global Functional Soda Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Functional Soda Market Segment Percentages, by Application, 2021 (%)

• Offline Stores
• Online Stores

Global Functional Soda Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Functional Soda Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Functional Soda revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Functional Soda revenues share in global market, 2021 (%)

Key companies Functional Soda sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Functional Soda sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• PepsiCo
• Danone
• Hankow Erchang
• Coca Cola
• Mengniu
• Tongyi
• Wahaha
• Aventure AB
• Aprch Beverage
• Vollgas

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Functional Soda Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Functional Soda Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL FUNCTIONAL SODA OVERALL MARKET SIZE

2.1 Global Functional Soda Market Size: 2021 VS 2028
2.2 Global Functional Soda Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Functional Soda Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Functional Soda Players in Global Market
3.2 Top Global Functional Soda Companies Ranked by Revenue
3.3 Global Functional Soda Revenue by Companies
3.4 Global Functional Soda Sales by Companies
3.5 Global Functional Soda Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Functional Soda Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Functional Soda Product Type
3.8 Tier 1, Tier 2 and Tier 3 Functional Soda Players in Global Market
  3.8.1 List of Global Tier 1 Functional Soda Companies
  3.8.2 List of Global Tier 2 and Tier 3 Functional Soda Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Functional Soda Market Size Markets, 2021 & 2028
  4.1.2 Flavoured
  4.1.3 Non-flavoured
4.2 By Type - Global Functional Soda Revenue & Forecasts
  4.2.1 By Type - Global Functional Soda Revenue, 2017-2022
  4.2.2 By Type - Global Functional Soda Revenue, 2023-2028
  4.2.3 By Type - Global Functional Soda Revenue Market Share, 2017-2028
4.3 By Type - Global Functional Soda Sales & Forecasts
  4.3.1 By Type - Global Functional Soda Sales, 2017-2022
  4.3.2 By Type - Global Functional Soda Sales, 2023-2028
  4.3.3 By Type - Global Functional Soda Sales Market Share, 2017-2028
4.4 By Type - Global Functional Soda Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Functional Soda Market Size, 2021 & 2028
  5.1.2 Offline Stores
  5.1.3 Online Stores
5.2 By Application - Global Functional Soda Revenue & Forecasts
  5.2.1 By Application - Global Functional Soda Revenue, 2017-2022
  5.2.2 By Application - Global Functional Soda Revenue, 2023-2028
  5.2.3 By Application - Global Functional Soda Revenue Market Share, 2017-2028
5.3 By Application - Global Functional Soda Sales & Forecasts
  5.3.1 By Application - Global Functional Soda Sales, 2017-2022
  5.3.2 By Application - Global Functional Soda Sales, 2023-2028
  5.3.3 By Application - Global Functional Soda Sales Market Share, 2017-2028
5.4 By Application - Global Functional Soda Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Functional Soda Market Size, 2021 & 2028
6.2 By Region - Global Functional Soda Revenue & Forecasts
  6.2.1 By Region - Global Functional Soda Revenue, 2017-2022
  6.2.2 By Region - Global Functional Soda Revenue, 2023-2028
  6.2.3 By Region - Global Functional Soda Revenue Market Share, 2017-2028
6.3 By Region - Global Functional Soda Sales & Forecasts
  6.3.1 By Region - Global Functional Soda Sales, 2017-2022
  6.3.2 By Region - Global Functional Soda Sales, 2023-2028
  6.3.3 By Region - Global Functional Soda Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Functional Soda Revenue, 2017-2028
  6.4.2 By Country - North America Functional Soda Sales, 2017-2028
  6.4.3 US Functional Soda Market Size, 2017-2028
  6.4.4 Canada Functional Soda Market Size, 2017-2028
  6.4.5 Mexico Functional Soda Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Functional Soda Revenue, 2017-2028
  6.5.2 By Country - Europe Functional Soda Sales, 2017-2028
  6.5.3 Germany Functional Soda Market Size, 2017-2028
  6.5.4 France Functional Soda Market Size, 2017-2028
  6.5.5 U.K. Functional Soda Market Size, 2017-2028
  6.5.6 Italy Functional Soda Market Size, 2017-2028
  6.5.7 Russia Functional Soda Market Size, 2017-2028
  6.5.8 Nordic Countries Functional Soda Market Size, 2017-2028
  6.5.9 Benelux Functional Soda Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Functional Soda Revenue, 2017-2028
  6.6.2 By Region - Asia Functional Soda Sales, 2017-2028
  6.6.3 China Functional Soda Market Size, 2017-2028
  6.6.4 Japan Functional Soda Market Size, 2017-2028
  6.6.5 South Korea Functional Soda Market Size, 2017-2028
  6.6.6 Southeast Asia Functional Soda Market Size, 2017-2028
  6.6.7 India Functional Soda Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Functional Soda Revenue, 2017-2028
  6.7.2 By Country - South America Functional Soda Sales, 2017-2028
  6.7.3 Brazil Functional Soda Market Size, 2017-2028
  6.7.4 Argentina Functional Soda Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Functional Soda Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Functional Soda Sales, 2017-2028
  6.8.3 Turkey Functional Soda Market Size, 2017-2028
  6.8.4 Israel Functional Soda Market Size, 2017-2028
  6.8.5 Saudi Arabia Functional Soda Market Size, 2017-2028
  6.8.6 UAE Functional Soda Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 PepsiCo
  7.1.1 PepsiCo Corporate Summary
  7.1.2 PepsiCo Business Overview
  7.1.3 PepsiCo Functional Soda Major Product Offerings
  7.1.4 PepsiCo Functional Soda Sales and Revenue in Global (2017-2022)
  7.1.5 PepsiCo Key News
7.2 Danone
  7.2.1 Danone Corporate Summary
  7.2.2 Danone Business Overview
  7.2.3 Danone Functional Soda Major Product Offerings
  7.2.4 Danone Functional Soda Sales and Revenue in Global (2017-2022)
  7.2.5 Danone Key News
7.3 Hankow Erchang
  7.3.1 Hankow Erchang Corporate Summary
  7.3.2 Hankow Erchang Business Overview
  7.3.3 Hankow Erchang Functional Soda Major Product Offerings
  7.3.4 Hankow Erchang Functional Soda Sales and Revenue in Global (2017-2022)
  7.3.5 Hankow Erchang Key News
7.4 Coca Cola
  7.4.1 Coca Cola Corporate Summary
  7.4.2 Coca Cola Business Overview
  7.4.3 Coca Cola Functional Soda Major Product Offerings
  7.4.4 Coca Cola Functional Soda Sales and Revenue in Global (2017-2022)
  7.4.5 Coca Cola Key News
7.5 Mengniu
  7.5.1 Mengniu Corporate Summary
  7.5.2 Mengniu Business Overview
  7.5.3 Mengniu Functional Soda Major Product Offerings
  7.5.4 Mengniu Functional Soda Sales and Revenue in Global (2017-2022)
  7.5.5 Mengniu Key News
7.6 Tongyi
  7.6.1 Tongyi Corporate Summary
  7.6.2 Tongyi Business Overview
  7.6.3 Tongyi Functional Soda Major Product Offerings
  7.6.4 Tongyi Functional Soda Sales and Revenue in Global (2017-2022)
  7.6.5 Tongyi Key News
7.7 Wahaha
  7.7.1 Wahaha Corporate Summary
  7.7.2 Wahaha Business Overview
  7.7.3 Wahaha Functional Soda Major Product Offerings
  7.7.4 Wahaha Functional Soda Sales and Revenue in Global (2017-2022)
  7.7.5 Wahaha Key News
7.8 Aventure AB
  7.8.1 Aventure AB Corporate Summary
  7.8.2 Aventure AB Business Overview
  7.8.3 Aventure AB Functional Soda Major Product Offerings
  7.8.4 Aventure AB Functional Soda Sales and Revenue in Global (2017-2022)
  7.8.5 Aventure AB Key News
7.9 Aprch Beverage
  7.9.1 Aprch Beverage Corporate Summary
  7.9.2 Aprch Beverage Business Overview
  7.9.3 Aprch Beverage Functional Soda Major Product Offerings
  7.9.4 Aprch Beverage Functional Soda Sales and Revenue in Global (2017-2022)
  7.9.5 Aprch Beverage Key News
7.10 Vollgas
  7.10.1 Vollgas Corporate Summary
  7.10.2 Vollgas Business Overview
  7.10.3 Vollgas Functional Soda Major Product Offerings
  7.10.4 Vollgas Functional Soda Sales and Revenue in Global (2017-2022)
  7.10.5 Vollgas Key News

8 GLOBAL FUNCTIONAL SODA PRODUCTION CAPACITY, ANALYSIS

8.1 Global Functional Soda Production Capacity, 2017-2028
8.2 Functional Soda Production Capacity of Key Manufacturers in Global Market
8.3 Global Functional Soda Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 FUNCTIONAL SODA SUPPLY CHAIN ANALYSIS

10.1 Functional Soda Industry Value Chain
10.2 Functional Soda Upstream Market
10.3 Functional Soda Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Functional Soda Distributors and Sales Agents in Global

11 CONCLUSION

12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Functional Soda in Global Market
Table 2. Top Functional Soda Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Functional Soda Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Functional Soda Revenue Share by Companies, 2017-2022
Table 5. Global Functional Soda Sales by Companies, (K Units), 2017-2022
Table 6. Global Functional Soda Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Functional Soda Price (2017-2022) & (US$/Unit)
Table 8. Global Manufacturers Functional Soda Product Type
Table 9. List of Global Tier 1 Functional Soda Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Functional Soda Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Functional Soda Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Functional Soda Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Functional Soda Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Functional Soda Sales (K Units), 2017-2022
Table 15. By Type - Global Functional Soda Sales (K Units), 2023-2028
Table 16. By Application – Global Functional Soda Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Functional Soda Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Functional Soda Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Functional Soda Sales (K Units), 2017-2022
Table 20. By Application - Global Functional Soda Sales (K Units), 2023-2028
Table 21. By Region – Global Functional Soda Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Functional Soda Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Functional Soda Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Functional Soda Sales (K Units), 2017-2022
Table 25. By Region - Global Functional Soda Sales (K Units), 2023-2028
Table 26. By Country - North America Functional Soda Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Functional Soda Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Functional Soda Sales, (K Units), 2017-2022
Table 29. By Country - North America Functional Soda Sales, (K Units), 2023-2028
Table 30. By Country - Europe Functional Soda Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Functional Soda Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Functional Soda Sales, (K Units), 2017-2022
Table 33. By Country - Europe Functional Soda Sales, (K Units), 2023-2028
Table 34. By Region - Asia Functional Soda Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Functional Soda Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Functional Soda Sales, (K Units), 2017-2022
Table 37. By Region - Asia Functional Soda Sales, (K Units), 2023-2028
Table 38. By Country - South America Functional Soda Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Functional Soda Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Functional Soda Sales, (K Units), 2017-2022
Table 41. By Country - South America Functional Soda Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Functional Soda Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Functional Soda Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Functional Soda Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Functional Soda Sales, (K Units), 2023-2028
Table 46. PepsiCo Corporate Summary
Table 47. PepsiCo Functional Soda Product Offerings
Table 48. PepsiCo Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 49. Danone Corporate Summary
Table 50. Danone Functional Soda Product Offerings
Table 51. Danone Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 52. Hankow Erchang Corporate Summary
Table 53. Hankow Erchang Functional Soda Product Offerings
Table 54. Hankow Erchang Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 55. Coca Cola Corporate Summary
Table 56. Coca Cola Functional Soda Product Offerings
Table 57. Coca Cola Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 58. Mengniu Corporate Summary
Table 59. Mengniu Functional Soda Product Offerings
Table 60. Mengniu Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 61. Tongyi Corporate Summary
Table 62. Tongyi Functional Soda Product Offerings
Table 63. Tongyi Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 64. Wahaha Corporate Summary
Table 65. Wahaha Functional Soda Product Offerings
Table 66. Wahaha Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 67. Aventure AB Corporate Summary
Table 68. Aventure AB Functional Soda Product Offerings
Table 69. Aventure AB Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 70. Aprch Beverage Corporate Summary
Table 71. Aprch Beverage Functional Soda Product Offerings
Table 72. Aprch Beverage Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 73. Vollgas Corporate Summary
Table 74. Vollgas Functional Soda Product Offerings
Table 75. Vollgas Functional Soda Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 76. Functional Soda Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 77. Global Functional Soda Capacity Market Share of Key Manufacturers, 2020-2022
Table 78. Global Functional Soda Production by Region, 2017-2022 (K Units)
Table 79. Global Functional Soda Production by Region, 2023-2028 (K Units)
Table 80. Functional Soda Market Opportunities & Trends in Global Market
Table 81. Functional Soda Market Drivers in Global Market
Table 82. Functional Soda Market Restraints in Global Market
Table 83. Functional Soda Raw Materials
Table 84. Functional Soda Raw Materials Suppliers in Global Market
Table 85. Typical Functional Soda Downstream
Table 86. Functional Soda Downstream Clients in Global Market
Table 87. Functional Soda Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Functional Soda Segment by Type
Figure 2. Functional Soda Segment by Application
Figure 3. Global Functional Soda Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Functional Soda Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Functional Soda Revenue, 2017-2028 (US$, Mn)
Figure 7. Functional Soda Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Functional Soda Revenue in 2021
Figure 9. By Type - Global Functional Soda Sales Market Share, 2017-2028
Figure 10. By Type - Global Functional Soda Revenue Market Share, 2017-2028
Figure 11. By Type - Global Functional Soda Price (US$/Unit), 2017-2028
Figure 12. By Application - Global Functional Soda Sales Market Share, 2017-2028
Figure 13. By Application - Global Functional Soda Revenue Market Share, 2017-2028
Figure 14. By Application - Global Functional Soda Price (US$/Unit), 2017-2028
Figure 15. By Region - Global Functional Soda Sales Market Share, 2017-2028
Figure 16. By Region - Global Functional Soda Revenue Market Share, 2017-2028
Figure 17. By Country - North America Functional Soda Revenue Market Share, 2017-2028
Figure 18. By Country - North America Functional Soda Sales Market Share, 2017-2028
Figure 19. US Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Functional Soda Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Functional Soda Sales Market Share, 2017-2028
Figure 24. Germany Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 25. France Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Functional Soda Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Functional Soda Sales Market Share, 2017-2028
Figure 33. China Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 37. India Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Functional Soda Revenue Market Share, 2017-2028
Figure 39. By Country - South America Functional Soda Sales Market Share, 2017-2028
Figure 40. Brazil Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Functional Soda Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Functional Soda Sales Market Share, 2017-2028
Figure 44. Turkey Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Functional Soda Revenue, (US$, Mn), 2017-2028
Figure 48. Global Functional Soda Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Functional Soda by Region, 2021 VS 2028
Figure 50. Functional Soda Industry Value Chain
Figure 51. Marketing Channels