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Hair Serum Market Size, Trends, Analysis, and Outlook By Product (Hair Treatment Serum, Hair Styling Serum), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online Stores, Others), by Country, Segment, and Companies, 2024-2032

October 2024 | 190 pages | ID: H3F42508A20FEN
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Global Hair Serum Market Size is valued at $1.4 Billion in 2024 and is forecast to register a growth rate (CAGR) of 7.7% to reach $2.5 Billion by 2032.

The hair serum market is growing due to rising consumer interest in specialized hair care products. The trend towards lightweight and multifunctional serums is boosting market expansion. Innovations in formulations and ingredients are enhancing market potential, encouraging brands to develop diverse hair serum offerings.

Hair Serum Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Hair Serum survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Hair Serum industry.

Key market trends defining the global Hair Serum demand in 2025 and Beyond

The Hair Serum industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Hair Serum Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Hair Serum industry

Leading Hair Serum companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Hair Serum companies.

Hair Serum Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.

- Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.

- Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.

- Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.

- Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.

Hair Serum Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Hair Serum industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Hair Serum Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Hair Serum Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Hair Serum market segments. Similarly, strong market demand encourages Canadian Hair Serum companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Hair Serum Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Hair Serum industry remains the major market for companies in the European Hair Serum industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Hair Serum market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Hair Serum Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Hair Serum in Asia Pacific. In particular, China, India, and South East Asian Hair Serum markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Hair Serum Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Hair Serum Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Hair Serum market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Hair Serum.

Hair Serum Company Profiles

The global Hair Serum market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Divi Official LLC, Giovanni Cosmetics, Henkel AG & Co KGaA, Johnpaul Mitchel Systems, KAO Corp, L'Orйal Group, Morocconoil, Redken, The Proctor & Gamble Company, Unilever PLC.

Recent Hair Serum Market Developments

The global Hair Serum market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Hair Serum Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

Product

Hair Treatment Serum

Hair Styling Serum

Distribution Channel

Supermarkets/Hypermarkets

Pharmacies

Online Stores

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Divi Official LLC

Giovanni Cosmetics

Henkel AG & Co KGaA

Johnpaul Mitchel Systems

KAO Corp

L'Orйal Group

Morocconoil

Redken

The Proctor & Gamble Company

Unilever PLC

Formats Available: Excel, PDF, and PPT
CHAPTER 1: EXECUTIVE SUMMARY

1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
  1.3.1 Country Coverage
  1.3.2 Companies Profiled
  1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
  1.3.4 Units
1.4 Abbreviations

CHAPTER 2. HAIR SERUM MARKET OVERVIEW- 2025

2.1 An Introduction to the Global Hair Serum Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024

CHAPTER 3. STRATEGIC ANALYSIS REVIEW

3.1 Hair Serum Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments

CHAPTER 4. IMPACT ANALYSIS AND SCENARIO FORECASTS

4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Hair Serum Market Outlook to 2032
4.6 Reference Case Scenario: Global Hair Serum Market Outlook to 2032
4.7 High Growth Case Scenario: Global Hair Serum Market Outlook to 2032

CHAPTER 5: HAIR SERUM MARKET DYNAMICS

5.1 Key Hair Serum Market Trends
5.2 Potential Hair Serum Market Opportunities
5.3 Key Market Challenges

CHAPTER 6: GLOBAL HAIR SERUM MARKET ANALYSIS AND OUTLOOK TO 2032

6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Product
Hair Treatment Serum
Hair Styling Serum
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Online Stores
Others
6.3 Global Market Outlook by Region, 2021 to 2032

CHAPTER 7: NORTH AMERICA HAIR SERUM MARKET ANALYSIS AND OUTLOOK TO 2032

7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Product
Hair Treatment Serum
Hair Styling Serum
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Online Stores
Others
7.3 North America Market Outlook by Country, 2021- 2032
  7.3.1 United States Hair Serum Market Size Forecast, 2021- 2032
  7.3.2 Canada Hair Serum Market Size Forecast, 2021- 2032
  7.3.3 Mexico Hair Serum Market Size Forecast, 2021- 2032

CHAPTER 8: EUROPE HAIR SERUM MARKET ANALYSIS AND OUTLOOK TO 2032

8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Product
Hair Treatment Serum
Hair Styling Serum
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Online Stores
Others
8.3 Europe Market Outlook by Country, 2021- 2032
  8.3.1 Germany Hair Serum Market Size Forecast, 2021- 2032
  8.3.2 France Hair Serum Market Size Forecast, 2021- 2032
  8.3.3 United Kingdom Hair Serum Market Size Forecast, 2021- 2032
  8.3.4 Spain Hair Serum Market Size Forecast, 2021- 2032
  8.3.5 Italy Hair Serum Market Size Forecast, 2021- 2032
  8.3.6 Russia Hair Serum Market Size Forecast, 2021- 2032
  8.3.7 Rest of Europe Hair Serum Market Size Forecast, 2021- 2032

CHAPTER 9: ASIA PACIFIC HAIR SERUM MARKET ANALYSIS AND OUTLOOK TO 2032

9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Product
Hair Treatment Serum
Hair Styling Serum
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Online Stores
Others
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
  9.3.1 China Hair Serum Market Size Forecast, 2021- 2032
  9.3.2 India Hair Serum Market Size Forecast, 2021- 2032
  9.3.3 Japan Hair Serum Market Size Forecast, 2021- 2032
  9.3.4 South Korea Hair Serum Market Size Forecast, 2021- 2032
  9.3.5 Australia Hair Serum Market Size Forecast, 2021- 2032
  9.3.6 South East Asia Hair Serum Market Size Forecast, 2021- 2032
  9.3.7 Rest of Asia Pacific Hair Serum Market Size Forecast, 2021- 2032

CHAPTER 10: SOUTH AMERICA HAIR SERUM MARKET ANALYSIS AND OUTLOOK TO 2032

10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Product
Hair Treatment Serum
Hair Styling Serum
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Online Stores
Others
10.3 South America Market Outlook by Country, 2021- 2032
  10.3.1 Brazil Hair Serum Market Size Forecast, 2021- 2032
  10.3.2 Argentina Hair Serum Market Size Forecast, 2021- 2032
  10.3.3 Rest of South America Hair Serum Market Size Forecast, 2021- 2032

CHAPTER 11: MIDDLE EAST AND AFRICA HAIR SERUM MARKET ANALYSIS AND OUTLOOK TO 2032

11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Product
Hair Treatment Serum
Hair Styling Serum
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Online Stores
Others
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
  11.3.1 Saudi Arabia Hair Serum Market Size Forecast, 2021- 2032
  11.3.2 The UAE Hair Serum Market Size Forecast, 2021- 2032
  11.3.3 Rest of Middle East Hair Serum Market Size Forecast, 2021- 2032
  11.3.4 South Africa Hair Serum Market Size Forecast, 2021- 2032
  11.3.4 Rest of Africa Hair Serum Market Size Forecast, 2021- 2032

CHAPTER 12: COMPETITIVE LANDSCAPE

12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Divi Official LLC
Giovanni Cosmetics
Henkel AG & Co KGaA
Johnpaul Mitchel Systems
KAO Corp
L'Orйal Group
Morocconoil
Redken
The Proctor & Gamble Company
Unilever PLC

CHAPTER 13: SOURCES AND RESEARCH METHODOLOGY

13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information

LIST OF FIGURES

Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Hair Serum Market Outlook by Type, 2021- 2032
Figure 6: Global Hair Serum Market Outlook by Application, 2021- 2032
Figure 7: Global Hair Serum Market Outlook by Region, 2021- 2032
Figure 8: North America Hair Serum Market Snapshot, Q4-2024
Figure 9: North America Hair Serum Market Size Forecast by Type, 2021- 2032
Figure 10: North America Hair Serum Market Size Forecast by Application, 2021- 2032
Figure 11: North America Hair Serum Market Share by Country, 2023
Figure 12: Europe Hair Serum Market Snapshot, Q4-2024
Figure 13: Europe Hair Serum Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Hair Serum Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Hair Serum Market Share by Country, 2023
Figure 16: Asia Pacific Hair Serum Market Snapshot, Q4-2024
Figure 17: Asia Pacific Hair Serum Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Hair Serum Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Hair Serum Market Share by Country, 2023
Figure 20: South America Hair Serum Market Snapshot, Q4-2024
Figure 21: South America Hair Serum Market Size Forecast by Type, 2021- 2032
Figure 22: South America Hair Serum Market Size Forecast by Application, 2021- 2032
Figure 23: South America Hair Serum Market Share by Country, 2023
Figure 24: Middle East and Africa Hair Serum Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Hair Serum Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Hair Serum Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Hair Serum Market Share by Country, 2023
Figure 28: United States Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Hair Serum Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology

LIST OF TABLES

Table 1: Market Scope and Segmentation
Table 2: Global Hair Serum Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Hair Serum Market Size Outlook by Segments, 2021- 2032
Table 7: Global Hair Serum Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Hair Serum Market Outlook by Type, 2021- 2032
Table 10: North America- Hair Serum Market Outlook by Country, 2021- 2032
Table 11: Europe - Hair Serum Market Outlook by Type, 2021- 2032
Table 12: Europe - Hair Serum Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Hair Serum Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Hair Serum Market Outlook by Country, 2021- 2032
Table 15: South America- Hair Serum Market Outlook by Type, 2021- 2032
Table 16: South America- Hair Serum Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Hair Serum Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Hair Serum Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Hair Serum Companies
Table 20: Product Profiles of Leading Hair Serum Companies
Table 21: SWOT Profiles of Leading Hair Serum Companies


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