Woolworths Ltd in Alcoholic Drinks (Australia)

June 2014 | 5 pages | ID: WDE57C9457FEN
Euromonitor International Ltd

Abstracts

Woolworths Ltd continues to dominate alcoholic drinks retailing in Australia with its main rival, Coles. With the rapid expansion of private label and parallel importing across alcoholic drinks categories, the company is leading the price competition amongst alcoholic drinks specialist retailers. The company’s primary objective is to extend its leading position in liquor by leveraging its strong performing Dan Murphy’s brand.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Woolworths Ltd: Key Facts
Summary 2 Woolworths Ltd: Operational Indicators
Summary 3 Woolworths Ltd (Liquor Division): Operational Indicators
Company Background
  Chart 1 Woolworths Ltd: Dan Murphy's in Alexandria, NSW
Private Label
Summary 4 Woolworths Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 Woolworths Ltd: Competitive Position 2013