Vincon Vrancea SA in Alcoholic Drinks (Romania)

September 2013 | 3 pages | ID: V4456929ED9EN
Euromonitor International Ltd

Abstracts

Vincon Vrancea is the leading wine producer in Romania in volume terms. Its success came from intensive branding activity and heavy expenditure in promotions. The main objective of the company remains to add further value to the business and premiumisation of its brands to also become the leading producer in value terms. At the moment, this poses a big challenge in an economic climate where consumers are migrating from premium brands to standard and economy; however, the company remains...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Vincon Vrancrea SA: Key Facts
Summary 2 Vincon Vrancea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Vincon Vrancea SA: Competitive Position 2012