Tsingtao Brewery Corp Taiwan in Alcoholic Drinks (Taiwan)

November 2015 | 2 pages | ID: T03967244E4EN
Euromonitor International Ltd

Abstracts

Tsingtao Brewery Corp Taiwan aims to strengthen its brand as a local beer through importing foreign brewery technology and equipment. Because the Taiwanese government protects Taiwan Tobacco & Liquor Corp’s historical brand name, Tsingtao Brewery Corp is prohibited from changing its brand name and has to mark 'Taiwan' on the packaging. The company is expected to constantly innovate with new flavoured beer, promote, and expand its product distribution.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Tsingtao Brewery Corp Taiwan: Key Facts
Competitive Positioning
  Summary 2 Tsingtao Brewery Corp Taiwan: Competitive Position 2014