Ron Santa Teresa CA in Alcoholic Drinks (Venezuela)

June 2017 | 2 pages | ID: RA92C9CE119EN
Euromonitor International Ltd

Abstracts

Ron Santa Teresa will continue to focus on retaining consumers in standard rum and maintaining its production levels, as well as looking to capture upper-income consumers migrating from whiskies to premium and super-premium rum. In this regard, the company will continue to focus on direct new product development towards the high end of the market, with it taking advantage by capturing sophisticated consumers who are adopting premium rum as a substitute for whisky.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Ron Santa Teresa CA: Key Facts
Competitive Positioning
  Summary 2 Ron Santa Teresa CA: Competitive Position 2016