Romaqua Group SA in Alcoholic Drinks (Romania)

June 2016 | 2 pages | ID: R9E93E2F310EN
Euromonitor International Ltd

Abstracts

Romaqua Group SA continues to improve its position within beer due to the overall positive evolution of the company. Romaqua Group’s beer brand, Albacher, does not enjoy the same level of awareness as Romaqua’s flagship product Borsec and will continue to enhance distribution in order to reach more remote areas of Romania, following a 40% increase in production capacity in 2012. Albacher’s image still requires significant investment to gain a more positive consumer reaction which is why, over th...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Romaqua Group SA: Key Facts
  Summary 2 Romaqua Group SA: Operational Indicators
Competitive Positioning
  Summary 3 Romaqua Group SA: Competitive Position 2015