Radico Khaitan Ltd in Alcoholic Drinks (India)

July 2015 | 2 pages | ID: R5836A75150EN
Euromonitor International Ltd

Abstracts

The company has plans to maintain its focus on its premiumisation strategy and will work on launching new products and variants. Its new launches, such as Verve Magic Moments Green Apple and Verve Magic Moments Orange, which were initially launched in North India and selected states in West India, will be gradually rolled-out across India in the near future. The company will also widen its distribution to other regions of the country to compete with global giants.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Radico Khaitan Ltd: Key Facts
  Summary 2 Radico Khaitan Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Radico Khaitan Ltd: Competitive Position 2014