Ok Athens Ltd in Alcoholic Drinks (Greece)

June 2013 | 2 pages | ID: O071FF0403AEN
Euromonitor International Ltd

Abstracts

Ok Athens aims to focus on expanding its online retailing activity with the launch of a new concept introduced in 2012 under the brand Beer in Box. This is a new form of supplying the market because it allows consumers to order directly from the company a 24-bottles box with a selection of beer brands from the portfolio of Ok Athens either online or over the phone. The concept was promoted with PR and online communication activities but the company aims to invest more heavily on increasing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Ok Athens Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ok Athens Ltd: Competitive Position 2012