Mythos Brewery SA in Alcoholic Drinks (Greece)

June 2013 | 3 pages | ID: M43B4E9B551EN
Euromonitor International Ltd

Abstracts

Mythos Brewery is expected to focus on Kaiser which is the company’s most dynamic brand in terms of growth potential while it will also focus on highlighting the domestic credentials of its flagship brand Mythos in order to boost the brand’s market share on the basis of its domestic origin. The company will continue to launch new products in order to appeal to consumers with different tastes, while its long-term aspiration is to become the leader in beer in Greece.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mythos Brewery SA: Key Facts
Summary 2 Mythos Brewery SA: Operational Indicators
Company Background
Production
Summary 3 Mythos Brewery SA: Production Statistics 2012
Competitive Positioning
Summary 4 Mythos Brewery SA: Competitive Position 2012