Murfatlar Romania SA in Alcoholic Drinks (Romania)

June 2017 | 2 pages | ID: M81C119FBCCEN
Euromonitor International Ltd

Abstracts

After leading sales for most of the review period, Murfatlar Romania now ranks second within wine. However, the company still benefits from strong awareness of its products, although sales have been hit by the negative image of management and bad publicity regarding a mismatch between quality and price. Uncertainty around the company’s legal status makes it almost impossible for any discussion on new investments, with there currently being a freeze on assets and even wages.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Murfatlar Romania SA: Key Facts
  Summary 2 Murfatlar Romania SA: Operational Indicators
Competitive Positioning
  Summary 3 Murfatlar Romania SA: Competitive Position 2015