Mey Içki San ve Tic AS in Alcoholic Drinks (Turkey)

May 2017 | 2 pages | ID: M7CAFF903D8EN
Euromonitor International Ltd

Abstracts

Mey Içki San ve Tic led spirits in 2016 and was ranked third within wine. The company strives to preserve its position as one of the leaders within the Turkish alcoholic drinks market, although it faces challenges from both local and multinational brands. In order to strengthen its position within the market, Mey Içki San ve Tic is increasing its investment in marketing campaigns, focusing on both its local and imported brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Mey Içki San ve Tic AS: Key Facts
Competitive Positioning
  Summary 2 Mey Içki San ve Tic AS: Competitive Position 2016