Macks Olbryggeri AS in Alcoholic Drinks (Norway)

July 2013 | 2 pages | ID: MC70EC58BDCEN
Euromonitor International Ltd

Abstracts

With overall volume sales of beer in decline, Mack’s Ølbryggeri AS invests heavily in positioning its brand as something different from the others. In an environment where advertising of alcoholic drinks is totally banned, Macks Ølbryggeri has managed to carve a niche as a daring and different brand targeted at a younger demographic. The company leverages its location in the Arctic Circle and promotes its brand through creative ad campaigns and sponsorship. Even its innovative choice of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Macks Ølbryggeri AS: Key Facts
Summary 2 Macks Ølbryggeri AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Macks Ølbryggeri AS: Competitive Position 2012