Luzhou Lao Jiao Co Ltd in Alcoholic Drinks (China)

May 2017 | 2 pages | ID: L18E15196E7EN
Euromonitor International Ltd

Abstracts

To achieve its sales objectives, the new management team of Luzhou Lao Jiao Co came up with two revolutionary strategies: focus on only three product lines and retake the power from distributors. Aware of the demand for higher-quality baijiu products, Luzhou Lao Jiao Co underwent thorough consolidation initiatives and cut a large proportion of its product variety, leaving it with three main brands and five star products. This consolidation helped Luzhou Lao Jiao Co to better allocate its resourc...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Luzhou Lao Jiao Co Ltd: Key Facts
  Summary 2 Luzhou Lao Jiao Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Luzhou Lao Jiao Co Ltd: Competitive Position 2016