Lotte Chilsung Beverage Co Ltd in Alcoholic Drinks (South Korea)

June 2017 | 2 pages | ID: L737DFB6E39EN
Euromonitor International Ltd

Abstracts

Lotte Chilsung Beverage started its beer business in 2014, developing the Kloud brand, which applied original gravity technology, competing against traditional European brands. The company increased its production capacity, finalising its second factory by the end of 2016, which is designed to produce Kloud from June 2017. The company is projected to develop new beers to compete against premium imported beer, and aims to reach a 15% total volume share in beer.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Lotte Chilsung Beverage Co Ltd: Key Facts
  Summary 2 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Lotte Chilsung Beverage Co Ltd: Competitive Position 2016