Lion Pty Ltd in Alcoholic Drinks (New Zealand)

June 2017 | 2 pages | ID: L5BDE0D7412EN
Euromonitor International Ltd

Abstracts

Lion Pty’s strategic focus is to enhance its position within craft beer as this is the direction in which consumer preferences are moving. The company recently acquired Panhead Custom Ales, which was positioned as a standalone business unit within the company, adding to the company’s existing presence in craft beer through its Emersons brand. The company is also expected to continue to focus on developing the medium-strength beer segment, with its strong focus on innovation expected to see it de...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Lion Pty Ltd: Key Facts
Competitive Positioning
  Summary 2 Lion Pty Ltd: Competitive Position 2016