La Martiniquaise SVS in Alcoholic Drinks (France)
La Martiniquaise should achieve the remarkable feat of both following a low-cost strategy and further increasing the brand equity of its brands. First, the low-cost strategy is aimed at maintaining sales volumes in a challenging economic environment. This trend is anticipated to be particularly visible in off-trade. Then the company is also expected to still improve the reputation of its brands with more advertising – it has already spent several million euros for Poliakov, Label 5 and Sir...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 La Martiniquaise SVS: Key Facts
Summary 2 La Martiniquaise SVS: Operational Indicators
Company Background
Production
Summary 3 La Martiniquaise SVS: Production Statistics 2012
Competitive Positioning
Summary 4 La Martiniquaise SVS: Competitive Position 2012
Key Facts
Summary 1 La Martiniquaise SVS: Key Facts
Summary 2 La Martiniquaise SVS: Operational Indicators
Company Background
Production
Summary 3 La Martiniquaise SVS: Production Statistics 2012
Competitive Positioning
Summary 4 La Martiniquaise SVS: Competitive Position 2012