Kopparbergs Bryggeri AB in Alcoholic Drinks (Sweden)

June 2014 | 3 pages | ID: KD5AC879D78EN
Euromonitor International Ltd

Abstracts

Kopparbergs Bryggeri’s focus will be on leveraging the strong brands on the Swedish market while expanding the geographic scope abroad. The core is Sofiero and Kopparbergs cider that have a strong domestic position. However, on the international market Kopparbergs cider is the company’s major brand. The expansion will continue together with SABMiller. The first new market is set to be Australia. Besides this, continuous investment is expected on-trade, where the company sees great growth.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Kopparbergs Bryggeri AB: Key Facts
Summary 2 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 3 Kopparbergs Bryggeri AB: Production Statistics 2013
Competitive Positioning
Summary 4 Kopparbergs Bryggeri AB: Competitive Position 2013