Keroche Breweries Ltd in Alcoholic Drinks (Kenya)

August 2017 | 2 pages | ID: KA4F7ADEFADEN
Euromonitor International Ltd

Abstracts

Keroche Breweries’ strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs and engaging in active marketing campaigns to develop brand awareness.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Keroche Breweries Ltd: Key Facts
Competitive Positioning
  Summary 2 Keroche Breweries Ltd: Competitive Position 2016