Industrias Licoreras de Guatemala SA in Alcoholic Drinks (Guatemala)

June 2017 | 2 pages | ID: ID3497F3A3FEN
Euromonitor International Ltd

Abstracts

Over the forecast period, Industrias Licoreras de Guatemala SA (ILG) will work to strengthen its leading positions in Guatemalan spirits and RTDs/high-strength premixes by introducing new products, expanding its distribution network and increasing promotional support for its existing brands. In spirits, the company is expected to focus on introducing new flavoured products that appeal to key consumer groups such as women and young adults, as well as new premium imported brands. Similarly, the co...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Industrias Licoreras de Guatemala SA: Key Facts
Competitive Positioning
  Summary 2 Industrias Licoreras de Guatemala SA: Competitive Position 2016