Industria Licorera de Caldas in Alcoholic Drinks (Colombia)

August 2014 | 2 pages | ID: IEF38FEAAA6EN
Euromonitor International Ltd

Abstracts

Industria Licorera de Caldas continued to rank third within spirits in Colombia. The company focuses on marketing activities to reposition its portfolio, creating consumption habits and growth in participation in aguardiente and rum, not only in Colombia but crossing borders. In order to be competitive, they are working on modernising the company, reducing costs, lowering stocks and improving customer service.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Industria Licorera de Caldas: Key Facts
Summary 2 Industria Licorera de Caldas: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Industria de Licorera de Caldas: Competitive Position 2013