Inbev UK Ltd in Alcoholic Drinks (United Kingdom)

September 2013 | 2 pages | ID: I5219D50F9BEN
Euromonitor International Ltd

Abstracts

Inbev will continue to focus on premiumisation, adding value and increasing its channel coverage over the forecast period. The company will continue to invest heavily in marketing support and new product development, with limited edition value-added launches likely to become increasingly frequent. Inbev launched Budweiser Brew No 66, Stella Artois Black and Stella Artois Cidre in 2011/2012 and will continue to expand on its iconic brands. Price promotions will continue to be important in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Inbev UK Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Inbev UK Ltd: Competitive Position 2012