InBev Italia srl in Alcoholic Drinks (Italy)

September 2013 | 2 pages | ID: I6DE5233FDFEN
Euromonitor International Ltd

Abstracts

InBev Italia’s strategy for the forecast period will be to continue its occasion-based marketing, and to promote its products. The company will concentrate its efforts on meeting consumers’ expectations and adapting to the evolution of consumers’ drinking habits. The trend towards increased home consumption of premium products, focusing on the correct distribution channels, will play to the company’s strengths. InBev is seeking to add prestige and value to less popular brands, like Leffe,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Interbrew Italia SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 InBev Italia SRL: Competitive Position 2012