Harbin Brewery Group Ltd in Alcoholic Drinks (China)

July 2013 | 3 pages | ID: HB8EA22D4E6EN
Euromonitor International Ltd

Abstracts

Harbin Brewery Group Ltd is on its way to building a well-known beer brand not only in the region but also internationally. Since joining Anheuser-Busch InBev Brewery Group, Harbin Brewery has taken advantage of resources and improved its brand image by utilising sports marketing. In 2013, the company is planning to continue its cooperation with the National Basketball Association, which aims to provide special experience that combines basketball culture with beer culture to young Chinese...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Harbin Brewery Group Ltd: Key Facts
Company Background
Production
Summary 2 Harbin Brewery Group Ltd: Production Statistics 2012
Competitive Positioning
Summary 3 Harbin Brewery Group Ltd: Competitive Position 2012