Fábrica Nacional de Licores in Alcoholic Drinks (Costa Rica)

July 2015 | 2 pages | ID: FAB4A0F23DDEN
Euromonitor International Ltd

Abstracts

Fábrica Nacional de Licores (FANAL) is a state-owned company that has the exclusive control of alcohol production in Costa Rica. Its leading brand, Guaro Cacique, continues to consolidate its traditional top-of mind positioning amongst a loyal base of consumers (within different income segments) thanks to its trademark recognition, product versatility and accessible unit prices. FANAL recently ended relationships with its distribution companies in order to assume direct commercial relations...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Fábrica Nacional de Licores: Key Facts
Competitive Positioning
  Summary 2 Fábrica Nacional de Licores SA: Competitive Position 2014