Dreher Sörgyárak Zrt in Alcoholic Drinks (Hungary)

May 2017 | 3 pages | ID: D598438A6F2EN
Euromonitor International Ltd

Abstracts

Dreher Sörgyárak plans to strengthen its leading position in beer manufacturing by producing and distributing good-quality lager in every price segment. It is striving to expand its consumer base by offering new, trendy products such as on-trade fresh tank beer, dry hopped beer, flavoured/mixed lager (radler) or non-alcoholic flavoured beer. The company will continue to conduct wide-reaching innovative marketing campaigns which help to popularise beer consumption and shape the beer culture in Hu...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Dreher Sörgyárak Zrt: Key Facts
  Summary 2 Dreher Sörgyárak Zrt: Operational Indicators
Competitive Positioning
  Summary 3 Dreher Sörgyárak Zrt: Competitive Position 2016