Consolidated Breweries Plc in Alcoholic Drinks (Nigeria)

September 2014 | 3 pages | ID: CE2825E2B2BEN
Euromonitor International Ltd

Abstracts

Consolidated Breweries Plc will develop its marketing strategy and expansion around its two leading brands; 33 and Turbo King, as well as its non-alcoholic beer brands – Hi Malt and Maltex. Being the leader in the economy beer category, the company will emphasise its value for money advantage over the leading competitors, whilst ensuring packaging freshness for the brands each year.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Consolidated Breweries Plc: Key Facts
Summary 2 Consolidated Breweries Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Consolidated Breweries Plc: Competitive Position 2013