Casa Herradura SA de CV in Alcoholic Drinks (Mexico)

July 2013 | 2 pages | ID: C854FEC7EC6EN
Euromonitor International Ltd

Abstracts

Over the forecast period Casa Herradura will seek to strengthen its position in the alcoholic drinks market by launching new products and flavour variants, while also working to improve distribution of its existing brands throughout Mexico. In particular, the company will focus on increasing its activities in more dynamic categories such as spirit-based RTDs and white spirits, and will increase its advertising efforts to target younger Mexicans, particularly with respect to its RTD brands. At...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CASA HERRADURA SA DE CV IN ALCOHOLIC DRINKS (MEXICO)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Casa Herradura SA de CV: Key Facts
Summary 2 Casa Herradura SA de CV: Operational Indicators
Company Background
Production
Summary 3 Casa Herradura SA de CV: Production Statistics 2012
Competitive Positioning
Summary 4 Casa Herradura SA de CV: Competitive Position 2012