Carlsberg Brewery Malaysia Bhd in Alcoholic Drinks (Malaysia)

June 2016 | 3 pages | ID: CB1BD8845BCEN
Euromonitor International Ltd

Abstracts

Carlsberg Brewery Malaysia Bhd (CBM) expects consumption to remain sluggish due to the rising cost of living. The company plans to reach out to consumers through expanding distribution, innovative campaigns and an improved merchandise mix. Moving forward, the company plans to drive cost efficiency in its supply chain and operation management. Aside from that, CBM has announced that it will focus on growing its premium portfolio and is likely to further expand its product portfolio by the introdu...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

CARLSBERG BREWERY MALAYSIA BHD IN ALCOHOLIC DRINKS (MALAYSIA)

Strategic Direction
Key Facts
  Summary 1 Carlsberg Brewery Malaysia Bhd: Key Facts
  Summary 2 Carlsberg Brewery Malaysia Bhd: Operational Indicators
Competitive Positioning
  Summary 3 Carlsberg Brewery Malaysia Bhd: Competitive Position 2015