Brasseries Kronenbourg SA in Alcoholic Drinks (France)
Brasseries Kronenbourg SA maintained its volume leadership in 2012 by capturing 32% of total sales of beer in France. The gap with Heineken Entreprise SAS (31% of sales volume) has widened. In this battle for volume leadership, Brasseries Kronenbourg seems to be orientating its strategic direction around two main areas: being a responsible leader (environmental and societal) and adopting a patriotic positioning (the first brewer to have included the Made in France label “Origine France...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Brasseries Kronenbourg SA: Key Facts
Summary 2 Brasseries Kronenbourg SA: Operational Indicators
Company Background
Production
Summary 3 Brasseries Kronenbourg SA: Production Statistics 2012
Competitive Positioning
Summary 4 Brasseries Kronenbourg SA: Competitive Position 2012
Key Facts
Summary 1 Brasseries Kronenbourg SA: Key Facts
Summary 2 Brasseries Kronenbourg SA: Operational Indicators
Company Background
Production
Summary 3 Brasseries Kronenbourg SA: Production Statistics 2012
Competitive Positioning
Summary 4 Brasseries Kronenbourg SA: Competitive Position 2012