Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (China)

July 2013 | 3 pages | ID: B7A6249960AEN
Euromonitor International Ltd

Abstracts

Beijing Yanjing Brewery Co Ltd is expected to face tougher competition in alcoholic drinks during the forecast period and will have to contend with the Chinese beer industry’s integration, especially for first- and second-tier brands. The company will sustain its existing brand strategy, with a focus on new product development and aims to expand the company scale through mergers and acquisitions. By 2015, the company plans to become one of the top six manufacturers in the global beer category...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 2 Beijing Yanjing Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beijing Yanjing Brewery Co Ltd: Competitive Position 2012