Bavaria SA in Alcoholic Drinks (Colombia)

June 2017 | 2 pages | ID: B5F98CFA3EFEN
Euromonitor International Ltd

Abstracts

After the acquisition of SABMiller by Anheuser-Busch InBev NV, Bavaria, which was the Colombian subsidiary of SABMiller, will now focus on strengthening the positioning of existing domestic brands as well as to the expansion of its portfolio by introducing new brands in the mid-priced and premium segments. The company will also continue with strong promotional campaigns to face competition from Central Cervecera de Colombia.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Bavaria SA: Key Facts
  Summary 2 Bavaria SA: Operational Indicators
Competitive Positioning
  Summary 3 Bavaria SA: Competitive Position 2016