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Asia Pacific Breweries Ltd in Alcoholic Drinks (Singapore)

June 2017 | 2 pages | ID: A741BCA6A98EN
Euromonitor International Ltd

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Asia Pacific Breweries Ltd is set to launch innovative marketing campaigns to strengthen its brand positioning. Furthermore, new product innovations are being launched, featuring local flavours. For example, its local brewery Archipelago Brewery is leveraging on the growing craft beer scene, creating new products such as Singapore Blonde Ale Craft Beer, which consists of the local flavour of pandan. Besides the on-trade channel, this product is also available through internet retailer Redmart, h...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Asia Pacific Breweries Ltd: Key Facts
Competitive Positioning
  Summary 2 Asia Pacific Breweries Ltd: Competitive Position 2016


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