Aroma SA in Alcoholic Drinks (Russia)

October 2013 | 3 pages | ID: ABB0533CB9FEN
Euromonitor International Ltd

Abstracts

Established in 1998, Aroma is scheduled to remain the leading wine specialist retailer, by launching new products, generating and implementing new promotions and participating in social events. The strongest growth shall be supported by establishing new selling spots across the country. The strategy is going to be implemented via franchise development. 2012 witnessed 13 new stores opening with the potential of similar results in 2013. Aromatnyj Mir is a part of Aroma, which supplies the stores...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Aroma SA: Key Facts
Summary 2 Aroma SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Aroma SA: Private Label Portfolio
Competitive Positioning
Summary 4 Aroma SA : Competitive Position 2012