Altia Denmark A/S in Alcoholic Drinks (Denmark)

May 2017 | 2 pages | ID: AFD53063139EN
Euromonitor International Ltd

Abstracts

Product innovation will dictate the company’s strategic direction. Examples in 2016 include the launches of Brøndums Kryddersnaps med Æble & Timian and Brøndums Kryddersnaps med Rabarber & Ingefær. Both these akvavits are made using natural ingredients and have a lower ABV than traditional akvavits sold on the market, 30% as opposed to 40%+. This broadens the demographic appeal of akvavits and highlights the focus of Altia Denmark’s strategic direction, to enlarge the appeal of its product portf...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Altia Denmark A/S: Key Facts
  Summary 2 Altia Denmark A/S: Operational Indicators
Competitive Positioning
  Summary 3 Altia Denmark A/S: Competitive Position 2016