Allied Blenders & Distillers Pvt Ltd in Alcoholic Drinks (India)

July 2015 | 2 pages | ID: ABA49812919EN
Euromonitor International Ltd

Abstracts

In April 2014, Allied Blenders & Distillers introduced cocktail snacks under its popular Officer’s Choice brand. Thanks to this diversification, it has become the first spirits company to enter the Indian snacks market. This strategy will help it create an alternative revenue stream and also improve its brand recall, as spirits and liquors cannot be advertised per the Cable Television Network (Regulation) Amendment Bill, which came into effect in 2000. The company also plans to target the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Allied Blenders & Distillers Pvt Ltd: Key Facts
  Summary 2 Allied Blenders & Distillers Pvt Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Allied Blenders & Distilled Pvt Ltd: Competitive Position 2014