Alcoholic Drinks in Uruguay
Macroeconomic indicators played a huge role in the evolution of the alcoholic drinks market in Uruguay in 2022. As in most countries, inflation was a major issue during the period. Inflation ended at around 9% in 2022, the third highest recorded in the last 15 years. Although inflation was a major issue in Uruguay, it was less harmful than in Argentina, for instance. The country’s central bank had a key role in avoiding a bigger increase in prices in 2022.
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN URUGUAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing participation of imported brands stemming from macroeconomic issues
Trade union conflict in the industry forces FNC to go backwards on key decision
Domestic brands lead the category despite the advance of imported labels
PROSPECTS AND OPPORTUNITIES
Domestic brands will continue to lose share on retailers’ shelves
Niche beer segments such as non alcoholic beers will perform strongly
On-trade channels set to post further increases
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2022
Table 33 Number of Breweries 2017-2022
CATEGORY DATA
Table 34 Sales of Beer by Category: Total Volume 2017-2022
Table 35 Sales of Beer by Category: Total Value 2017-2022
Table 36 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 38 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 43 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 45 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 46 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Argentinean and Chilean wines negatively impact the local industry
People react differently to inflation
Garzon outperforms historic fine wines leader
PROSPECTS AND OPPORTUNITIES
Increasing attractiveness of white and rose wines
Opportunities for brands linked to fairs and role of the INAVI
Local and foreign investors will continue to expand the fine wines segment
CATEGORY DATA
Table 49 Sales of Wine by Category: Total Volume 2017-2022
Table 50 Sales of Wine by Category: Total Value 2017-2022
Table 51 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 52 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 53 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall category grows despite most segments contracting in the off-trade
Fernet Branca posts the biggest jump
Multinational, Diageo, leads the spirits business in Uruguay
PROSPECTS AND OPPORTUNITIES
Bitters and English gin will lead the category
Rum’s appeal will continue to fade
Local retailers will be harmed by the increasing number of visitors to Argentina
CATEGORY DATA
Table 61 Sales of Spirits by Category: Total Volume 2017-2022
Table 62 Sales of Spirits by Category: Total Value 2017-2022
Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 69 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 70 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 71 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 72 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 73 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 74 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 75 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider consumption resumes its downtrend in Uruguay
Leading brand launches the first local canned cider
Sublimar and Santa Rosa remain the strong leaders
PROSPECTS AND OPPORTUNITIES
Brands work hard to break seasonality
Non alcoholic products will remain unpopular in Uruguay
Craft and canned cider amongst the main innovations
CATEGORY DATA
Table 76 Sales of Cider/Perry: Total Volume 2017-2022
Table 77 Sales of Cider/Perry: Total Value 2017-2022
Table 78 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 79 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 80 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 81 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 82 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 83 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 84 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 85 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 86 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 87 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 88 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 89 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 90 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs’ continuous expansion in Uruguay is boosted by young consumers
Sublimar faces no serious competition in the wine-based segment
Smirnoff Ice challenged by newer brands
PROSPECTS AND OPPORTUNITIES
Convenience stands as the category’s main driver
Local market not yet ready for hard seltzers
Off-trade sales have a better outlook than sales through on-trade channels
CATEGORY DATA
Table 18 Sales of RTDs by Category: Total Volume 2017-2022
Table 19 Sales of RTDs by Category: Total Value 2017-2022
Table 20 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 21 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 22 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 27 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 28 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 29 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 30 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 31 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing participation of imported brands stemming from macroeconomic issues
Trade union conflict in the industry forces FNC to go backwards on key decision
Domestic brands lead the category despite the advance of imported labels
PROSPECTS AND OPPORTUNITIES
Domestic brands will continue to lose share on retailers’ shelves
Niche beer segments such as non alcoholic beers will perform strongly
On-trade channels set to post further increases
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2022
Table 33 Number of Breweries 2017-2022
CATEGORY DATA
Table 34 Sales of Beer by Category: Total Volume 2017-2022
Table 35 Sales of Beer by Category: Total Value 2017-2022
Table 36 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 38 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 43 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 45 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 46 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Argentinean and Chilean wines negatively impact the local industry
People react differently to inflation
Garzon outperforms historic fine wines leader
PROSPECTS AND OPPORTUNITIES
Increasing attractiveness of white and rose wines
Opportunities for brands linked to fairs and role of the INAVI
Local and foreign investors will continue to expand the fine wines segment
CATEGORY DATA
Table 49 Sales of Wine by Category: Total Volume 2017-2022
Table 50 Sales of Wine by Category: Total Value 2017-2022
Table 51 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 52 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 53 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall category grows despite most segments contracting in the off-trade
Fernet Branca posts the biggest jump
Multinational, Diageo, leads the spirits business in Uruguay
PROSPECTS AND OPPORTUNITIES
Bitters and English gin will lead the category
Rum’s appeal will continue to fade
Local retailers will be harmed by the increasing number of visitors to Argentina
CATEGORY DATA
Table 61 Sales of Spirits by Category: Total Volume 2017-2022
Table 62 Sales of Spirits by Category: Total Value 2017-2022
Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 69 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 70 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 71 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 72 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 73 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 74 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 75 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider consumption resumes its downtrend in Uruguay
Leading brand launches the first local canned cider
Sublimar and Santa Rosa remain the strong leaders
PROSPECTS AND OPPORTUNITIES
Brands work hard to break seasonality
Non alcoholic products will remain unpopular in Uruguay
Craft and canned cider amongst the main innovations
CATEGORY DATA
Table 76 Sales of Cider/Perry: Total Volume 2017-2022
Table 77 Sales of Cider/Perry: Total Value 2017-2022
Table 78 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 79 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 80 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 81 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 82 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 83 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 84 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 85 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 86 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 87 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 88 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 89 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 90 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs’ continuous expansion in Uruguay is boosted by young consumers
Sublimar faces no serious competition in the wine-based segment
Smirnoff Ice challenged by newer brands
PROSPECTS AND OPPORTUNITIES
Convenience stands as the category’s main driver
Local market not yet ready for hard seltzers
Off-trade sales have a better outlook than sales through on-trade channels
CATEGORY DATA
Table 18 Sales of RTDs by Category: Total Volume 2017-2022
Table 19 Sales of RTDs by Category: Total Value 2017-2022
Table 20 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 21 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 22 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 27 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 28 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 29 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 30 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 31 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
