Alcoholic Drinks in Uruguay
In 2023, the economic situation in Uruguay experienced a more negative turn than anticipated in the previous year, primarily due to drought conditions during the first half of the year. The GDP grew and overall consumption remained stable. Inflation, which initially showed similar trends to 2022 in the early months, managed to decrease in the second half, concluding the year with a 5% increase according to Indice de Precios del Consumidor (IPC) diffused by Instituto Nacional de Estadistica. The...
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Uruguay
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN URUGUAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption polarisation between economic and premium beer
Non/low alcohol beer gains in popularity as health consciousness rises
Environmental sustainability in premium beer
PROSPECTS AND OPPORTUNITIES
Growing popularity of flavoured and mixed lagers
Fabricas Nacionales de Cervezas' continued dominance
Craft beer to grow in popularity
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 17 Number of Breweries 2018-2023
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2018-2023
Table 19 Sales of Beer by Category: Total Value 2018-2023
Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of alcohol zero law on on-trade wine consumption
Economic situation in Argentina affects local wine sales and growth in Uruguayan wine exports
Garzon outperforms historic fine wines leader
PROSPECTS AND OPPORTUNITIES
Emergence of artisanal vermouth brands
Growth of wine tourism in Uruguay
Sustainable viticulture seal promoted by INAVI
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2018-2023
Table 34 Sales of Wine by Category: Total Value 2018-2023
Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of Argentinian spirit's affordability on local consumption
Rising popularity of Fernet among young Uruguayans
Multinational Diageo leads spirits in Uruguay
PROSPECTS AND OPPORTUNITIES
Growth in white spirits, decline in whisky
Positive outlook for spirits during forecast period
Diageo's continued leadership
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2018-2023
Table 46 Sales of Spirits by Category: Total Value 2018-2023
Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining relevance of cider/perry as a basic product
Modern packaging innovations to enhance appeal and reduce seasonality
Leading players in cider/perry: La Gijonesa and Santa Rosa
PROSPECTS AND OPPORTUNITIES
Brands work hard to break seasonality
Non-alcoholic products will remain unpopular in Uruguay
Craft and canned cider amongst the main innovations
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2018-2023
Table 61 Sales of Cider/Perry: Total Value 2018-2023
Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 64 Sales of Cider/Perry: Total Volume 2019-2023
Table 65 Sales of Cider/Perry: Total Value 2019-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTDs amongst the best-performing areas in alcoholic drinks in 2023
Wine based RTDs, a small category associated to old-fashioned drinks
Smirnoff Ice challenged by newer brands
PROSPECTS AND OPPORTUNITIES
Coca-Cola's anticipated entry into RTDs and continued innovation in cocktail-based RTDs
Potential growth of hard seltzers
Off-trade sales have a better outlook than sales through on-trade channels
CATEGORY DATA
Table 79 Sales of RTDs by Category: Total Volume 2018-2023
Table 80 Sales of RTDs by Category: Total Value 2018-2023
Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN URUGUAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption polarisation between economic and premium beer
Non/low alcohol beer gains in popularity as health consciousness rises
Environmental sustainability in premium beer
PROSPECTS AND OPPORTUNITIES
Growing popularity of flavoured and mixed lagers
Fabricas Nacionales de Cervezas' continued dominance
Craft beer to grow in popularity
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 17 Number of Breweries 2018-2023
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2018-2023
Table 19 Sales of Beer by Category: Total Value 2018-2023
Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of alcohol zero law on on-trade wine consumption
Economic situation in Argentina affects local wine sales and growth in Uruguayan wine exports
Garzon outperforms historic fine wines leader
PROSPECTS AND OPPORTUNITIES
Emergence of artisanal vermouth brands
Growth of wine tourism in Uruguay
Sustainable viticulture seal promoted by INAVI
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2018-2023
Table 34 Sales of Wine by Category: Total Value 2018-2023
Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of Argentinian spirit's affordability on local consumption
Rising popularity of Fernet among young Uruguayans
Multinational Diageo leads spirits in Uruguay
PROSPECTS AND OPPORTUNITIES
Growth in white spirits, decline in whisky
Positive outlook for spirits during forecast period
Diageo's continued leadership
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2018-2023
Table 46 Sales of Spirits by Category: Total Value 2018-2023
Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining relevance of cider/perry as a basic product
Modern packaging innovations to enhance appeal and reduce seasonality
Leading players in cider/perry: La Gijonesa and Santa Rosa
PROSPECTS AND OPPORTUNITIES
Brands work hard to break seasonality
Non-alcoholic products will remain unpopular in Uruguay
Craft and canned cider amongst the main innovations
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2018-2023
Table 61 Sales of Cider/Perry: Total Value 2018-2023
Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 64 Sales of Cider/Perry: Total Volume 2019-2023
Table 65 Sales of Cider/Perry: Total Value 2019-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTDs amongst the best-performing areas in alcoholic drinks in 2023
Wine based RTDs, a small category associated to old-fashioned drinks
Smirnoff Ice challenged by newer brands
PROSPECTS AND OPPORTUNITIES
Coca-Cola's anticipated entry into RTDs and continued innovation in cocktail-based RTDs
Potential growth of hard seltzers
Off-trade sales have a better outlook than sales through on-trade channels
CATEGORY DATA
Table 79 Sales of RTDs by Category: Total Volume 2018-2023
Table 80 Sales of RTDs by Category: Total Value 2018-2023
Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
