Alcoholic Drinks in Tunisia
In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing purchasing power of local consumers and the impact of inflation. Rising prices placed strains on consumers' budgets, resulting in decreased affordability and dampened demand for alcoholic beverages. Beer, wine, and spirits, traditionally pillars of alcoholi...
Euromonitor International's Alcoholic Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Tunisia
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook:
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining market dynamics
Rise of "El Beya" beer
Sustained leadership of "Celtia" beer
PROSPECTS AND OPPORTUNITIES
Impact of taxation on market dynamics
Surge in demand for non/low alcohol beer
Persistence of local production
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Narrowing gap between imported and local wine
Surge in Rosй wine consumption
Dominance of Les Vignerons de Carthage
PROSPECTS AND OPPORTUNITIES
Potential introduction of non-alcoholic wine
Development of imported wine
Growth in on-trade channels driving consumer awareness
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenges in the spirits area
Decline in whiskies
Poliakov Vodka's popularity
PROSPECTS AND OPPORTUNITIES
Rise of economic spirits
Impact of inflation and price hikes
Role of on-trade sales
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
RTDS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Historical volume increase driven by RTDs
Exo Mix dominates the product area
Sunset RTDs face decline
PROSPECTS AND OPPORTUNITIES
Dynamic outlook
Challenges for Exo's leadership
Role of social media in marketing
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2018-2023
Table 60 Sales of RTDs by Category: Total Value 2018-2023
Table 61 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 62 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 67 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 68 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 70 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 71 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook:
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining market dynamics
Rise of "El Beya" beer
Sustained leadership of "Celtia" beer
PROSPECTS AND OPPORTUNITIES
Impact of taxation on market dynamics
Surge in demand for non/low alcohol beer
Persistence of local production
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Narrowing gap between imported and local wine
Surge in Rosй wine consumption
Dominance of Les Vignerons de Carthage
PROSPECTS AND OPPORTUNITIES
Potential introduction of non-alcoholic wine
Development of imported wine
Growth in on-trade channels driving consumer awareness
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenges in the spirits area
Decline in whiskies
Poliakov Vodka's popularity
PROSPECTS AND OPPORTUNITIES
Rise of economic spirits
Impact of inflation and price hikes
Role of on-trade sales
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
RTDS IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Historical volume increase driven by RTDs
Exo Mix dominates the product area
Sunset RTDs face decline
PROSPECTS AND OPPORTUNITIES
Dynamic outlook
Challenges for Exo's leadership
Role of social media in marketing
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2018-2023
Table 60 Sales of RTDs by Category: Total Value 2018-2023
Table 61 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 62 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 67 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 68 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 70 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 71 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
