Alcoholic Drinks in South Korea
In 2022, most alcoholic drinks categories in South Korea experienced positive performances, mainly driven by the healthy growth of on-trade sales. As observed in the global industry, consumers resumed their habit of visiting restaurants and bars as pandemic-related restrictions eased, which led to increasing consumption of alcoholic drinks through on-trade premises. Beer enjoyed increasing on-trade sales during summer 2022, which is generally considered the peak season for drinking alcohol in So...
Euromonitor International's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in South Korea
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slow performance for imported brands, while demand for domestic lager grows
Innovation in non-alcoholic segment and craft beer
Beer prices rise due to hike in cost of raw materials
PROSPECTS AND OPPORTUNITIES
Brighter outlook for domestic beer and on-trade consumption
Hyperinflation benefits larger packaging offering value for money
Younger generations aim to reduce alchol consumption
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine’s previously rapid growth slows in 2022
Takju players seek premiumisation
PROSPECTS AND OPPORTUNITIES
Stronger growth potential for sake in South Korea following 2022’s recovery
Convenience stores gradually increasing distribution of wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand for soju remains stagnant
Strong recovery for whiskies
Hite Jinro retains dominance of spirits in 2022
PROSPECTS AND OPPORTUNITIES
High ABV spirits will struggle to avoid declining demand
Zero-sugar trend targeting health-conscious drinkers
Premiumisation trend could benefit distilled soju
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SOUTH KOREA
2022 DEVELOPMENTS
RTDS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume growth of RTDs slows due to waning consumer interest
Independent Liquor Korea maintains its leadership
PROSPECTS AND OPPORTUNITIES
RTDs set for moderate growth in South Korea
Popularity of cocktails such as Whiskey Highball offers potential opportunity
CATEGORY DATA
Table 83 Sales of RTDs by Category: Total Volume 2017-2022
Table 84 Sales of RTDs by Category: Total Value 2017-2022
Table 85 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 86 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 91 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 92 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 93 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 94 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 95 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slow performance for imported brands, while demand for domestic lager grows
Innovation in non-alcoholic segment and craft beer
Beer prices rise due to hike in cost of raw materials
PROSPECTS AND OPPORTUNITIES
Brighter outlook for domestic beer and on-trade consumption
Hyperinflation benefits larger packaging offering value for money
Younger generations aim to reduce alchol consumption
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine’s previously rapid growth slows in 2022
Takju players seek premiumisation
PROSPECTS AND OPPORTUNITIES
Stronger growth potential for sake in South Korea following 2022’s recovery
Convenience stores gradually increasing distribution of wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand for soju remains stagnant
Strong recovery for whiskies
Hite Jinro retains dominance of spirits in 2022
PROSPECTS AND OPPORTUNITIES
High ABV spirits will struggle to avoid declining demand
Zero-sugar trend targeting health-conscious drinkers
Premiumisation trend could benefit distilled soju
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SOUTH KOREA
2022 DEVELOPMENTS
RTDS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume growth of RTDs slows due to waning consumer interest
Independent Liquor Korea maintains its leadership
PROSPECTS AND OPPORTUNITIES
RTDs set for moderate growth in South Korea
Popularity of cocktails such as Whiskey Highball offers potential opportunity
CATEGORY DATA
Table 83 Sales of RTDs by Category: Total Volume 2017-2022
Table 84 Sales of RTDs by Category: Total Value 2017-2022
Table 85 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 86 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 91 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 92 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 93 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 94 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 95 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
