Alcoholic Drinks in Serbia
As COVID-19 fears subsided in 2022 there was a strong desire among many Serbian consumers to start socialising again with this helping to stimulate on-trade volume growth with sales fully recovering after the significant decline seen during 2020. Meanwhile, a sharp rise in prices thanks to the increased cost of production, packaging and logistics stimulated value growth. However, these price rises were seen across most industries with this putting pressure on disposable income which in turn led...
Euromonitor International's Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN SERBIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
As on-trade sales bounce back players look for new ways to attract drinkers
Craft beer bounces back despite economic pressures
Beer producers increasingly favour cans over glass bottles
PROSPECTS AND OPPORTUNITIES
Bright outlook for beer as life begins to normalise
Economic pressures could limit stronger growth in beer
Beer expected to see further investment in marketing, promotion, new product development and packaging choices
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine benefits from a return to pre-pandemic lifestyle behaviours
Natural wine has potential but economic pressures continue to inform purchasing decisions
Serbia hosts its first international wine fare in 2022
PROSPECTS AND OPPORTUNITIES
General outlook a positive one for wine despite limited wine knowledge
Sustainability concerns likely to have a growing influence
Economic uncertainty likely to influence demand for wine
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2017-2022
Table 33 Sales of Wine by Category: Total Value 2017-2022
Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade sales on the path to recovery as COVID-19 fears subside
Premiumisation of spirits fuels growth
Foreign players invest in advertising to gain an advantage
PROSPECTS AND OPPORTUNITIES
On-trade sales set to see a full recovery by 2023
Economic pressures likely to force some consumers to trade down to cheaper options
Producers likely to face numerous challenges which could force them to try and target a new audience
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Sales of Spirits by Category: Total Value 2017-2022
Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales see strong growth thanks to increasingly positive perceptions of cider/perry
Limited product variety prevents more significant growth for the category
Carlsberg launches its first non-alcoholic cider/perry in 2022
PROSPECTS AND OPPORTUNITIES
Strong growth projected for cider/perry but from a low base
Economic pressures could put the brakes on stronger growth in cider/perry
Somersby likely to retain dominant position but there are still areas to be explored
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2017-2022
Table 60 Sales of Cider/Perry: Total Value 2017-2022
Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs sees strong growth as consumers return to their old social habits
Innovation and new product development at the heart of RTDs
Economic pressures lead to increased price sensitivity
PROSPECTS AND OPPORTUNITIES
Bright outlook for RTDs although the two main categories are projected to see differing fortunes
Price pressure likely to limit stronger growth in RTDs
New product development expected to focus on more than just flavour extensions
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2017-2022
Table 75 Sales of RTDs by Category: Total Value 2017-2022
Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
As on-trade sales bounce back players look for new ways to attract drinkers
Craft beer bounces back despite economic pressures
Beer producers increasingly favour cans over glass bottles
PROSPECTS AND OPPORTUNITIES
Bright outlook for beer as life begins to normalise
Economic pressures could limit stronger growth in beer
Beer expected to see further investment in marketing, promotion, new product development and packaging choices
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine benefits from a return to pre-pandemic lifestyle behaviours
Natural wine has potential but economic pressures continue to inform purchasing decisions
Serbia hosts its first international wine fare in 2022
PROSPECTS AND OPPORTUNITIES
General outlook a positive one for wine despite limited wine knowledge
Sustainability concerns likely to have a growing influence
Economic uncertainty likely to influence demand for wine
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2017-2022
Table 33 Sales of Wine by Category: Total Value 2017-2022
Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade sales on the path to recovery as COVID-19 fears subside
Premiumisation of spirits fuels growth
Foreign players invest in advertising to gain an advantage
PROSPECTS AND OPPORTUNITIES
On-trade sales set to see a full recovery by 2023
Economic pressures likely to force some consumers to trade down to cheaper options
Producers likely to face numerous challenges which could force them to try and target a new audience
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Sales of Spirits by Category: Total Value 2017-2022
Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales see strong growth thanks to increasingly positive perceptions of cider/perry
Limited product variety prevents more significant growth for the category
Carlsberg launches its first non-alcoholic cider/perry in 2022
PROSPECTS AND OPPORTUNITIES
Strong growth projected for cider/perry but from a low base
Economic pressures could put the brakes on stronger growth in cider/perry
Somersby likely to retain dominant position but there are still areas to be explored
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2017-2022
Table 60 Sales of Cider/Perry: Total Value 2017-2022
Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs sees strong growth as consumers return to their old social habits
Innovation and new product development at the heart of RTDs
Economic pressures lead to increased price sensitivity
PROSPECTS AND OPPORTUNITIES
Bright outlook for RTDs although the two main categories are projected to see differing fortunes
Price pressure likely to limit stronger growth in RTDs
New product development expected to focus on more than just flavour extensions
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2017-2022
Table 75 Sales of RTDs by Category: Total Value 2017-2022
Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
