Alcoholic Drinks in Pakistan

June 2023 | 39 pages | ID: AEDB28247B4EN
Euromonitor International Ltd

Abstracts

With the easing of Coronavirus (COVID-19) threat and related restrictions, the reopening of hotels and restaurants and rebound in tourism flows led to healthy on- and off-trade volume growth of alcoholic drinks in 2022. As the purchase of alcohol can only be made through licensed shops (upmarket hotels in Punjab and hotels and “wine shops” in Sindh, and Balochistan), COVID-19 had a severe impact on on-trade sales, as tourism was hit hard. Pakistani Muslims, by law, cannot consume alcohol in Paki...

Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

ALCOHOLIC DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Non alcoholic beer gains traction among young adults
Economic factors and the war in Ukraine exert upward pressure on beer prices
Domestic mid-priced lager remains the key category
PROSPECTS AND OPPORTUNITIES
Westernisation trend among young people, especially students, to push demand
Pricing plays a pivotal role given the large young population
Tourism to boost beer demand in the forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Summary 4 Number of Breweries 2017-2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN PAKISTAN
2022 DEVELOPMENTS
SPIRITS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Whiskies, gin and vodka remain the best sellers in spirits
Revival of the category as society reopens
Murree Brewery continues to dominate spirits
PROSPECTS AND OPPORTUNITIES
Growing exposure can pique interest in more types of spirits
Prospects for more choice and competition
Growing middle class to positively impact the category
CATEGORY DATA
Table 32 Sales of Spirits by Category: Total Volume 2017-2022
Table 33 Sales of Spirits by Category: Total Value 2017-2022
Table 34 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 35 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 41 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 42 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 43 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 44 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 45 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 46 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN PAKISTAN
2022 DEVELOPMENTS
RTDS IN PAKISTAN
2022 DEVELOPMENTS