Alcoholic Drinks in Pakistan

June 2024 | 41 pages | ID: AEDB28247B4EN
Euromonitor International Ltd

Abstracts

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and RTDs remain insignificant due to import restrictions and low...

Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Alcoholic Drinks in Pakistan
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

ALCOHOLIC DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Anti-smuggling measures give support to official sales
Non-alcoholic beer rises in popularity among younger generations of adult age
New entrants increase their presence, such as seen with Hui’s expansion
PROSPECTS AND OPPORTUNITIES
Pricing plays a major role in beer
Westernisation trends influence alcohol consumption patterns
Dynamics between local players and imported brands
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 17 Number of Breweries 2018-2023
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2018-2023
Table 19 Sales of Beer by Category: Total Value 2018-2023
Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN PAKISTAN

2023 DEVELOPMENTS

SPIRITS IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Murree Brewery maintains its lead in spirits, thanks to strong distribution and ongoing innovation
Availability of spirits through “wine shops” and even delivery services helps to boost sales
Spirits enjoyed during social and celebration occasions, to demonstrate the affluence of the host
PROSPECTS AND OPPORTUNITIES
Rising consumption among the middle class, inspired by global trends
Westernisation trends lead to evolving consumer perceptions
Spirits set to remain popular in Pakistan
CATEGORY DATA
Table 33 Sales of Spirits by Category: Total Volume 2018-2023
Table 34 Sales of Spirits by Category: Total Value 2018-2023
Table 35 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 41 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 42 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 43 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 44 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 45 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN PAKISTAN

2023 DEVELOPMENTS

RTDS IN PAKISTAN

2023 DEVELOPMENTS