Alcoholic Drinks in Lithuania
Alcoholic drinks saw steady growth in total volume terms in 2022. After the turmoil seen during the pandemic, sales began to stabilise in 2022 as COVID-19 fears subsided and restrictions were eased and consumers began to return to their old pre-pandemic lifestyles. Price inflation did not have such a profound impact on the prices of alcoholic drinks as it did on food prices. Additionally, players managed to absorb some of the cost to ensure that volume sales continued to grow. Excise tax exempti...
Euromonitor International's Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Beer sales bounce back as life returns to relative normality in 2022
Mixed fortunes for imported lager
Better conditions for small brewers as excise duty cut
PROSPECTS AND OPPORTUNITIES
Beer still full of promise backed by favourable rates of excise tax
Premiumisation of beer set to continue as consumers get a thirst for craft beer
Local dominance set to continue
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine sees a slowdown in demand as life returns to relative normalcy
Still light grape wine suffers from price inflation while sparkling wine retains its fizz
Port sending out the right signals
PROSPECTS AND OPPORTUNITIES
Moderate performance
Economic uncertainty hangs over wine
Spanish and French wine expected to challenge Italian wine thanks to competitive pricing
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2017-2022
Table 33 Sales of Wine by Category: Total Value 2017-2022
Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spirits sales decline but fortunes vary across the different categories
Vodka sales come under pressure as competition grows
Cognac and whiskies thriving
PROSPECTS AND OPPORTUNITIES
Further decline predicted for spirits
Premiumisation expected to be seen as prices rise
Cocktails trend set to stir up growth
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Sales of Spirits by Category: Total Value 2017-2022
Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Back to the negative
Premiumisation being seen in cider/perry
New regulations lay out requirements for cider/perry producers
PROSPECTS AND OPPORTUNITIES
Bleak outlook for cider/perry but new healthier options could find favour
Craft and premium options expected to boost on-trade sales
Seasonality could soften slightly thanks to premiumisation while non alcoholic cider/perry could find an audience
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2017-2022
Table 60 Sales of Cider/Perry: Total Value 2017-2022
Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs losing popularity due to unhealthy image
Competition from cocktails a significant obstacle to growth
Mix finds a winning combination while its competitors struggle
PROSPECTS AND OPPORTUNITIES
RTDs set for a further decline as interest drops
New entrants could help to build sales momentum
Spirit-based RTDs likely to remain key to sales
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2017-2022
Table 75 Sales of RTDs by Category: Total Value 2017-2022
Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Beer sales bounce back as life returns to relative normality in 2022
Mixed fortunes for imported lager
Better conditions for small brewers as excise duty cut
PROSPECTS AND OPPORTUNITIES
Beer still full of promise backed by favourable rates of excise tax
Premiumisation of beer set to continue as consumers get a thirst for craft beer
Local dominance set to continue
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine sees a slowdown in demand as life returns to relative normalcy
Still light grape wine suffers from price inflation while sparkling wine retains its fizz
Port sending out the right signals
PROSPECTS AND OPPORTUNITIES
Moderate performance
Economic uncertainty hangs over wine
Spanish and French wine expected to challenge Italian wine thanks to competitive pricing
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2017-2022
Table 33 Sales of Wine by Category: Total Value 2017-2022
Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spirits sales decline but fortunes vary across the different categories
Vodka sales come under pressure as competition grows
Cognac and whiskies thriving
PROSPECTS AND OPPORTUNITIES
Further decline predicted for spirits
Premiumisation expected to be seen as prices rise
Cocktails trend set to stir up growth
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Sales of Spirits by Category: Total Value 2017-2022
Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Back to the negative
Premiumisation being seen in cider/perry
New regulations lay out requirements for cider/perry producers
PROSPECTS AND OPPORTUNITIES
Bleak outlook for cider/perry but new healthier options could find favour
Craft and premium options expected to boost on-trade sales
Seasonality could soften slightly thanks to premiumisation while non alcoholic cider/perry could find an audience
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2017-2022
Table 60 Sales of Cider/Perry: Total Value 2017-2022
Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs losing popularity due to unhealthy image
Competition from cocktails a significant obstacle to growth
Mix finds a winning combination while its competitors struggle
PROSPECTS AND OPPORTUNITIES
RTDs set for a further decline as interest drops
New entrants could help to build sales momentum
Spirit-based RTDs likely to remain key to sales
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2017-2022
Table 75 Sales of RTDs by Category: Total Value 2017-2022
Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
