Alcoholic Drinks in Jordan
In 2023, Jordan's alcoholic drinks industry has been witnessing marginal growth, driven by strong on-trade demand. The rise in tourists during the first three quarters boosted on-trade sales. However, there has been an increasing decline in tourists, which naturally impacts overall sales. Likewise, off-trade volume fell due to reduced purchasing power and rising interest rates. Meanwhile, negative demand in the last quarter has further decreased both on-trade and off-trade sales, as people refra...
Euromonitor International's Alcoholic Drinks in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Jordan
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN JORDAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
Legislation
Taxation and duty levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
What next for alcoholic drinks?
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2018-2023
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
BEER
2023 DEVELOPMENTS
Prospects and Opportunities
Category Data
Table 16 Sales of Beer by Category: Total Volume 2018-2023
Table 17 Sales of Beer by Category: Total Value 2018-2023
Table 18 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 19 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 24 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 25 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 27 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 28 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE
Table 31 Sales of Wine by Category: Total Volume 2018-2023
Table 32 Sales of Wine by Category: Total Value 2018-2023
Table 33 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 34 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 39 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 40 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS
Table 43 Sales of Spirits by Category: Total Volume 2018-2023
Table 44 Sales of Spirits by Category: Total Value 2018-2023
Table 45 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 46 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 51 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 52 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 54 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 55 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY
Table 58 Sales of Cider/Perry: Total Volume 2018-2023
Table 59 Sales of Cider/Perry: Total Value 2018-2023
Table 60 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 61 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 69 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 70 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS
Table 73 Sales of RTDs by Category: Total Volume 2018-2023
Table 74 Sales of RTDs by Category: Total Value 2018-2023
Table 75 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 76 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 81 GBO Company Shares of RTDS: % Total Volume 2019-2023
Table 82 NBO Company Shares of RTDS: % Total Volume 2019-2023
Table 83 LBN Brand Shares of RTDS: % Total Volume 2020-2023
Table 84 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 85 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN JORDAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
Legislation
Taxation and duty levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
What next for alcoholic drinks?
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2018-2023
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
BEER
2023 DEVELOPMENTS
Prospects and Opportunities
Category Data
Table 16 Sales of Beer by Category: Total Volume 2018-2023
Table 17 Sales of Beer by Category: Total Value 2018-2023
Table 18 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 19 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 24 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 25 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 27 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 28 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE
Table 31 Sales of Wine by Category: Total Volume 2018-2023
Table 32 Sales of Wine by Category: Total Value 2018-2023
Table 33 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 34 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 39 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 40 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS
Table 43 Sales of Spirits by Category: Total Volume 2018-2023
Table 44 Sales of Spirits by Category: Total Value 2018-2023
Table 45 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 46 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 51 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 52 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 54 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 55 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY
Table 58 Sales of Cider/Perry: Total Volume 2018-2023
Table 59 Sales of Cider/Perry: Total Value 2018-2023
Table 60 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 61 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 69 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 70 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS
Table 73 Sales of RTDs by Category: Total Volume 2018-2023
Table 74 Sales of RTDs by Category: Total Value 2018-2023
Table 75 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 76 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 81 GBO Company Shares of RTDS: % Total Volume 2019-2023
Table 82 NBO Company Shares of RTDS: % Total Volume 2019-2023
Table 83 LBN Brand Shares of RTDS: % Total Volume 2020-2023
Table 84 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 85 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028