Alcoholic Drinks in India
India was one of the few significant international markets to have registered a full recovery in alcohol drink sales in volume terms in 2022. The country's relatively young population played a pivotal role in this regard, setting it apart from markets with an older demographic profile where consumers are looking to reduce their alcohol intake. Indeed, volumes not only rebounded to pre-COVID-19 levels overall, but also in all major product categories. Besides the youthful demographic profile of t...
Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in India
Euromonitor International
November 2023
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Legal drinking age by state is as follows:
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unusually warm summer weather and low level of consumption ensure that demand for beer surpasses pre-COVID-19 levels
Companies launch premium products to counter inflation
Beer companies look at forward integration to provide holistic experience
PROSPECTS AND OPPORTUNITIES
High rate of taxation will prove to be most significant impediment during the forecast period
E-commerce remains underdeveloped and has scope for expansion
Craft beer brands will continue to suffer from effects of the pandemic
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2018-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Samant Soma Wines leverages wine tourism and pursues inorganic growth strategy to lead the market
Trade agreement with Australia improves accessibility of imported wines
High taxation and regulatory constraints limit potential of wine in India
PROSPECTS AND OPPORTUNITIES
Manufacturers call for uniform regulations to counter rising costs
Rise of experiential stores that aid decision-making will continue during the forecast period
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
United Spirits doubles down on its premiumisation strategy
Homegrown gin brands gain traction on back of rising cocktail culture and premiumisation
Rise in experiential stores drives sales of premium spirits through the off-trade
PROSPECTS AND OPPORTUNITIES
Indian single malt is expected to outpace single malt scotch whisky during the forecast period
Foreign manufacturers increasingly adopt a local focus for their premium brands
Industry will face ongoing challenges, due to combination of inflation and regulatory factors
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
CATEGORY DATA
Table 61 Sales of Spirits by Category: Total Volume 2017-2022
Table 62 Sales of Spirits by Category: Total Value 2017-2022
Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 70 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 72 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 75 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 76 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 78 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 79 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
RTDS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend and growing demand for convenience drive sales of RTDs in India
Bacardi-Martini retains dominance, assisted by launch of new options
PROSPECTS AND OPPORTUNITIES
Inflation and taxation will remain major impediments to expansion
Spirit-based RTDs will witness increased competition from other RTD product types
CATEGORY DATA
Table 82 Sales of RTDs by Category: Total Volume 2017-2022
Table 83 Sales of RTDs by Category: Total Value 2017-2022
Table 84 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 85 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 90 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 91 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 92 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 93 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 94 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Euromonitor International
November 2023
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Legal drinking age by state is as follows:
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unusually warm summer weather and low level of consumption ensure that demand for beer surpasses pre-COVID-19 levels
Companies launch premium products to counter inflation
Beer companies look at forward integration to provide holistic experience
PROSPECTS AND OPPORTUNITIES
High rate of taxation will prove to be most significant impediment during the forecast period
E-commerce remains underdeveloped and has scope for expansion
Craft beer brands will continue to suffer from effects of the pandemic
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2018-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Samant Soma Wines leverages wine tourism and pursues inorganic growth strategy to lead the market
Trade agreement with Australia improves accessibility of imported wines
High taxation and regulatory constraints limit potential of wine in India
PROSPECTS AND OPPORTUNITIES
Manufacturers call for uniform regulations to counter rising costs
Rise of experiential stores that aid decision-making will continue during the forecast period
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
United Spirits doubles down on its premiumisation strategy
Homegrown gin brands gain traction on back of rising cocktail culture and premiumisation
Rise in experiential stores drives sales of premium spirits through the off-trade
PROSPECTS AND OPPORTUNITIES
Indian single malt is expected to outpace single malt scotch whisky during the forecast period
Foreign manufacturers increasingly adopt a local focus for their premium brands
Industry will face ongoing challenges, due to combination of inflation and regulatory factors
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
CATEGORY DATA
Table 61 Sales of Spirits by Category: Total Volume 2017-2022
Table 62 Sales of Spirits by Category: Total Value 2017-2022
Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 70 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 72 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 75 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 76 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 78 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 79 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
RTDS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend and growing demand for convenience drive sales of RTDs in India
Bacardi-Martini retains dominance, assisted by launch of new options
PROSPECTS AND OPPORTUNITIES
Inflation and taxation will remain major impediments to expansion
Spirit-based RTDs will witness increased competition from other RTD product types
CATEGORY DATA
Table 82 Sales of RTDs by Category: Total Volume 2017-2022
Table 83 Sales of RTDs by Category: Total Value 2017-2022
Table 84 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 85 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 90 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 91 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 92 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 93 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 94 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
